Journal of Management and Marketing Research Consumers’ attitude towards online shopping Factors influencing employees of crazy domains to shop online Saad Akbar Bangkok University‚ Thailand Paul TJ James Bangkok University‚ Thailand ABSTRACT E-commerce offers many online marketing opportunities to companies worldwide and along with high rapid growth of online shopping; it has impressed many retailers to sell products and services through online channel to expand their market. Online
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9-14‚ viewed 13 June 2009 http://www.emeraldinsight.com Rossenberger‚ P. J. (1996) Focus Groups: An Introduction for the Uninitiated‚ pp. 1-15‚ Department of Management‚ University of Newcastle Shiffman‚ L.‚ Bednall‚ D.‚ O’cass‚ A.‚ Paladino‚ A. and Kanuk‚ L. (2005) Consumer Behaviour‚ 3rd Edn‚ NSW‚ Person Education Australia W illiamson‚ K. (1989) Research methods for students‚ academics and professionals: information management and systems‚ Kirsty 2nd ed.‚ Chapter 14‚2002‚pp
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problem solving Babson college‚ center for women entrepreneurship/leadership Nancy M‚ Mary L Williams and Paul D (1997)‚ Discontinuance among new firms in retail: the influence of initial resources and strategy Malibaba K (2013)‚ Youth Issues Schiffman L. And Kanuk L. (2000)‚ Consumer Behaviour‚ 10th edition‚ Prentice Hall‚ New Jersey Mukherjee P.N (2009) Operations Management and Productivity Techniques‚ New Delhi Frank Wood and Alan Sangster (2000)‚ Business Accounting 1‚ 10th edition‚ Prentice Hall
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VISITOR OBJECTIVE ATTENDING THE 13TH INACRAFT TRADE FAIR JAKARTA BY: FARRAH 55921339 Research Proposal for Thesis Masters in International Tourism Management BURAPHA UNIVERSITY FEBRUARY 2013 CHAPTER I INTRODUCTION A. BACKGROUND STUDY Tourism is now widely recognized as the worlds largest and most diverse industry (Rogers‚ 1998; Rogers‚ 2003; Dwyer and Mistilis‚ 1999). Nowadays‚ tourism plays a major role in the world economy. In 2008‚ international tourist arrivals grew
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pp. 387-406. Sahney‚ S.‚ Banwet‚ D.K. and Karunes‚ S. (2004). A SERVQUAL and QFD Approach to Total Quality Education: A Student Perspective. International Journal of Productivity and Performance Management‚ Vol. 53‚ No. 2‚ pp. 143-166. Schiffman‚ L.G. and Kanuk‚ L.L. (2010). Consumer Behaviour. 10th Edition. Pearson Prentice Hall. Sekaran‚ U. and Bougie‚ R. (2009). Research Methods for Business. 5th Edition. John Wiley and Sons. Shahin‚ A. (2010). SERVQUAL and Model of Service Quality Gaps: A Framework
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Design Management: A Handbook of Issues and Methods‚ Oxford University Press‚ Oxford 22 23. Ravazzi‚ C. (2000). Visual Merchandising: per sviluppare la vendita visiva nei punti di vendita di ogni tipo e dimensione. Milano: F. Angeli. 24. Schiffman‚ L.G. and Kanuk‚ L.L. (1997). Consumer Behavior‚ Prentice-Hall‚ Upper Saddle River‚ N.J‚ 1994 25 26. Smith‚ Pr. (1997). Marketing Communications: An Integrated Approach. England:Kogan Page Limited. 27. Tauber‚ E.M. (1972) “Why do people shop?”‚ Journal
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relevant chapters in the Pecotich and Shultz text as well as Schiffman et al. At least one real world example of each the consumer behaviour theory and concept discussed in the relevant chapters of both texts should be included in your report. The example could be print‚ scanned images‚ a link to You-tube video. A minimum of five academic journals should be cited and correctly referenced. Group Assignment 1: China‚ Chapters 1-4 of Schiffman. Compare and contrast as to how two (2) aspects or theories
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population for age structure 15 to 24 years old is 2‚ 580‚ 486 for male and 2‚ 511‚ 579 for female (Index Mundi‚ 2014). Consumer purchasing behaviour or also known as consumer buyer behaviour is studied to be an inseparable part of marketing and Schiffman (2007) state that consumer buying behaviour is “the behaviours that consumers display in searching for‚ purchasing‚ using‚ evaluating‚ and disposing of products and services that they expect will satisfy their needs”. Advertising is a marketers’
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INTERNATIONAL BUSINESS ANS Q.2 a) Evaluate the different ways in which Bata has interacted with foreign political systems in its investments and operations abroad. ANS - Multinational enterprises (MNEs) like Bata must operate in countries with different political and legal conditions‚ so the political impact on the foreign investments is very important. This paper explains this issue based on the Bata case in three parts. The first part evaluates the different ways in which Bata has interacted
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Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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