SDM POST-GRADUATE CENTRE FOR MANAGEMENT STUDIES AND RESEARCH A RESEARCH ON “COMPARATIVE STUDY BETWEEN SPAR AND BIG BAZAAR‚ MANGALORE” SUBMITTED TO MRS. SEEMA SHENOY MBA FACULTY SUBMITTED BY JAWAHAR D’ SOUZA MITHUN N TAUSEEF AHMED M 2nd ND YR MBA – SEC A SDM‚ MANGALORE Table of content No. | Index | Page No. | 1 | Introduction | 1 | 2 | Industry Profile | 2 -7 | 3 | About Spar | 8 – 11 | 4 | About Big Bazaar | 12 – 15 | 5 | Research Design | 16 – 19 | 6 |
Premium Retailing Shopping mall
Vol.2. Oliver‚ Richard L. (1999)‚ “Whence Customer Loyalty”‚ Journal Of Marketing‚ Vol.63 (Special Issue): 33-44. 13 Pearson Steward (1996)‚” Building Brands Directly: Creating Business Value from Customer Relationship”‚ Macmillan Business. Schiffman Leon.G & Kanuk Leslie Lazar (2000)‚ “Consumer Behavior”‚ 7th edition‚ Prentice-Hall.Inc‚ New Jersey. Sheth‚ Jagdish.N (2001)‚ “Competitive Advantage Through Customer Satisfaction”‚ Bombay Management Association Review: 13-25. Spangenberg‚ Eric R.‚ Voss
Premium Brand Brand management Branding
Acknowledgement I am particularly grateful for the assistance given by Jos boy and maria who been very a helpful and constructive suggestions support in this research study. I would like to appreciate for they willingness to give time so generously and be very patient guidance and encouragement. I would like to thank all of my tutors and Northumbria University library for their help in offering the resources during my studied. Finally‚ I wish to thank my parent for their grateful support
Premium Branding Brand
Bibliography: 1. Kotler‚ Philip‚ Kevin Lane Keller. Marketing Management Global Edition. New York: Pearson Education‚ 2011. 2. Schiffman‚ Leon G.‚ Leslie Lazar Kanuk‚ Joseph Wisenblit. Consumer Behavior. New York: Prentice Hall‚ 2009. 3. Deng‚ Xiaoyan‚ “Consumer response to visual aspects of Packaging and Product design.” http://repository.upenn.edu/dissertations/AAI3363279/ (accessed May 2012)
Premium Statistical hypothesis testing Null hypothesis Unit load
Protection in E-Commerce in Malaysia: An Overview UNEAC Asia Papers. No. 10‚ 1-14‚ viewed 18 September 2009 Kotler‚ Philip and Keller‚ Kevin L (2009) Lim‚ Noelle (2008). ‘WOM best for online shopping’‚ Marketing-Interactive.com‚ viewed 9 September 2009 Schiffman‚ L.‚ Dash‚ J The Economist Intelligence Unit Limited (2006). ‘Overview of e-commerce in Malaysia’‚ viewed 13 September 2009 Wikipedia (2009)
Free Online shopping Electronic commerce Retailing
References: TEXTBOOKS: Kotler‚ P.‚ Adam‚ S.‚ Denize‚ S and Armstrong‚ G. (2009) Principles of Marketing‚ 4th edition‚ Pearson Education‚ Sydney‚ Australia. Schiffman‚ L. O’cass‚ A.‚ Paladino‚ A.‚ D’Alessandro‚ S. and Bendall‚ D. (2011) Consumer Behaviour‚ 5th edition‚ Pearson Education‚ Sydney‚ Australia. Pride‚ W.‚ Rundle-Thiele‚ S.‚ Waller‚ D.‚ Elliott‚ G.‚ Paladino‚ A. and Ferrell‚ O. (2007)‚ Marketing: Concepts
Premium Risk Factor analysis Decision making
Cancer Research UK‚ London Cancer Research UK (2005) Ovarian cancer‚ London: Cancer Research UK Sevin‚ B. U. (1999) Social implications of sexually transmitted cancer. Journal of Women’s’ Health and Gender-based Medicine‚ 8‚ 759–766 Winkelstein‚ W Schiffman‚ M.H. (1996) cervical cancer. In: Schottenfeld D‚ and Fraumeni JF Jr‚ editors. Cancer epidemiology and prevention. New York: Oxford University Press; 1996. p. 1090-116. Herrero R‚ et al. (1991) A case-control study of nutrient status and invasive
Premium Human papillomavirus Cervical cancer Public health
Arvin Drei A. Maras Dann Ervin Tolentino Fhatie Sawadjaan Professor Nikolo MC Panganoron Cultural Anthropology March 19‚ 2015 Blissful Ignorance: Grasping the Filipino Psyche on the Matters of Religion “Where ignorance is bliss‚ ’tis folly to be wise” (Wikipedia 2015). This was a phrase from an English poet named Thomas Gray. He was reflecting with nostalgia on a time when he was a kid where he was allowed to be ignorant. I ’d like to use that phrase to illustrate what it ’s like to live a happier
Premium Philippines Religion Christianity
The magnitude of food waste is a pressing problem‚ which causes harm to the economy and the environment. In the United States‚ nearly 40% of food gets thrown away. This is primarily due to the ignorance of the consumers and the distributors with regards to food waste. Consumers should be mindful about the amount and kind of food they purchase while distributors should be careful not to overstock the shelves (Food Waste: The Facts‚ n.d.). Consumers should be more mindful about throwing away food just
Premium Grocery store Safeway Inc. Supermarket
Behaviour‚ 2nd Ed Houghton Mifflin. Loudon‚ D.L. (1988): Consumer Behaviour; Concepts and Applications‚ McGraw Hill‚ London. Peter J.P.‚ Olson J.C. and Grunert K.G. (1999): Consumer Behaviour and Marketing Strategy‚ European Edition McGraw Hill. Schiffman‚ L.G. (1993): Consumer Behaviour‚ Prentice Hall International‚ London. Schwartz‚ B Solomon‚ M.R. (1994): Consumer Behaviour‚ Allyn & Bacon‚ London. Solomon M‚ et al (2002): Consumer Behaviour: A European Perspective‚ 2e‚ Prentice Hall Europe
Free Utility Consumer theory Economics