Universal Journal of Management 1(2): 76-82‚ 2013 http://www.hrpub.org DOI: 10.13189/ujm.2013.010206 The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India Neha P. Mehta* ‚ Pawan K. Chugan Institute of Management‚ Nirma University‚ Ahmedabad‚ India *Corresponding Author: npmehta_9@yahoo.co.in Copyright © 2013 Horizon Research Publishing All rights reserved. Abstract Apparel industry in India is booming and there is
Premium Retailing Retail design
INTEGRATED MARKETING COMMUNICATION PROJECT On RELIANCE JEWELS Company Overview: Reliance started its first branded jewelry retail outlet in Bangalore in Nov 2007. Reliance Jewels – the Jewellery format of Reliance Retail is currently focusing on competitive pricing to make a presence in the segment. The company‚ which claims to have a lower price tag compared to its competitors‚ plans to double its store count to 56 by the end of the year 2012.Having entered organized jewellery retailing
Premium Marketing Decision making Decision theory
The impact of an Ideology When the question is asked‚ “What is the american dream”‚ answers typically vary based upon different things such as social class‚ future aspirations‚ age‚ economy‚ or even the desires in an Americans life. The American dream is a unique goal one wants to reach‚ in order to live a better life. This mentality has a great effect on the american people and their future aspirations. This idea has existed for a prolonged time‚ and along with that time came an interesting history
Premium James Truslow Adams United States Personal life
Bibliography: Ash‚ J. (2004). Factors and forces affecting EHR system adoption: report of a 2004 ACMI discussion. Journal of the American Medical Informatics Association‚ 12(1)‚ 8-12. Baron‚ R.‚ Fabens‚ E.‚ Schiffman‚ M.‚ & Wolf‚ E. (2005). Electronic health records: just around the corner? Or over the cliff?. Annals of Internal Medicine‚ 143(3)‚ 222-226. Drake‚ R.‚ Teague‚ G.‚ & Gersing‚ K. (2005). State mental health authorities and informatics.
Premium Electronic health record Health informatics Medical record
The nature of consumer attitudes Raechel Johns‚ University of Canberra Zambrero Fresh Mex Grill is the creation of Dr Sam Prince‚ a young medical doctor who had also worked as a chef in Melbourne while studying at university. Enthused about healthy Mexican cuisine and inspire by the American Tex Mex trend‚ he started to concoct his own recipes‚ eventually opening the first Zambrero outlet in Canberra in 2006. Using $13 000 of his saving to invest in the business when he was just 22 years old
Premium Franchising Mexican cuisine Social responsibility
Changing Attitude of Indian Customer’s towards Credit Cards *Dr. Saraju Prasad Abstract: In recent years‚ economic pressures‚ heightened competition‚ rapid technological developments‚ and a decline in consumer purchasing power are paving the way for the change in global market for the credit card business. The aforementioned changes and transformations are also affecting credit card business and card issuers and users in developing countries as well. Despite the recent developments in technology
Premium Factor analysis Credit card
A Study of Consumer Behavior Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the
Premium Brand Marketing Rural
CHAPTER TWO Introduction Peers become an important influence on behavior during adolescence‚ and peer pressure has been called a hallmark of an adolescent experience. Peer conformity in young people is most pronounced with respect to style‚ taste‚ appearance‚ ideology‚ and values. Peer pressure is commonly associated with episodes of adolescent risk taking (such as delinquency‚ drug abuse‚ sexual behaviors‚ and reckless driving) because these activities commonly occur in the company of peers. Affiliation
Premium Parenting styles Peer pressure Peer group
brand equity‚ in which brand image is positively related to brand equity are the principle ingredients of celebrity credibility. Schiffman et al. (2008) state a third factor of credibility‚ which is likeability Candour‚ humour and naturalness are the likeable qualities of a celebrity in which attractiveness of the celebrity can enhance the likeability of the brand (Schiffman et al.‚ 2008).
Premium Writing process Writing Writing style
st Introduction to Business Group Name: - Donald duck Title of assignment: - Star Bucks details Date of submission: - 19 October 2006 Students: - AIBAK / 48563 BURHAN / 48553 MUSTAFA / 48257 MUHAMED / 48256 Title Page |Introduction |2 | |History and background |2
Premium Starbucks Espresso Coffee