References: Blythe‚ J. (2006) Essentials of Marketing Communications‚ 3rd ed. Essex: FT Prentice Hall. Callow‚ M. and Schiffman‚ L.G. (2004) "Sociocultural meanings in visually standardized print ads"‚ European Journal of Marketing‚ vol 38 No. 9/10 pp. 1113 – 1128. Dibb‚ S. Simkin‚ L. Pride‚ W. M. Ferrel‚ O.C. (2006) Marketing Concepts and Strategies¸5th ed. Abingdon: Houghton
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blurtit.com/313020/what-impact-did-the-age-of-exploration-1400-1800-have-on-the-world) Zach Schiffsman‚ (without date). How was the world changed by the Age of Exploration? Consultation in 1/03/14 (https://sites.google.com/a/mcauliffe.me/zach-schiffman-s-captain-s-b-log/impact-of-exploration/social-studies-posts/how-was-europe-changed-by-the-age-of-exploration) Without author‚ (without date). The Effects of the Age of Exploration. Consultation in 1/03/14
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From its debut in the 1970s‚ high fructose corn syrup has been widely adopted into America’s food and beverage industry. Because of high fructose corn syrup’s similarity to table sugar‚ it has served as a substitution for table sugar in America’s diet. Unlike table sugar‚ high fructose corn syrup is a liquid substance. Being a liquid‚ high fructose corn syrup has been able to manage an array of food’s textures and freshness. High fructose corn syrup seems to be the optimal alternative to table
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AN INVESTIGATION OF CONSUMER ATTITUDES TOWARDS HOTELS BECOMING SUSTAINABLE Laura Smith BSc (Honours) Student Hotel and Tourism Management Institute Switzerland ABSTRACT Climate change and the environment continue to be growing concerns for humankind. It is claimed that consumers are now demanding that products and services produced should be more sustainable and green in nature. Arguably‚ the question arises of whether or not the consumer actually considers a hotels’ transition to sustainability
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Bibliography: 1. Six Sigma for Marketing Processes by Clyde M. Creveling‚ Lynne Hambleton‚ Burke McCarthy. 2. Marketing Management by Philip Kotler. 3. Strategic Marketing by Mark E. Parry. 4. Consumer Behavior by Leon Schiffman‚ Leslie Lazar Kanuk. 5. Advertising by Gerard J Tellis. 6. Small Business Management by Justin G Longenecker‚ Carlos W Moore 22
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MBA Part-II (Semester-III) 301 Project Management Course Overview The subject emphasizes on imparting the knowledge‚ skills‚ tools and techniques involved in carrying out project activities so as to ensure that projects are delivered within budget and schedule. The subject content would be spread over 32 hours (min.) on theoretical work and 16 hours (min.) on practical work. Course Syllabus Group I: Concepts of Project Management: Meaning and Definition of Project‚ Characteristics of a project
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A REPORT ON “To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.” IN ITC Corp. Ltd. BY Abhishek Pathak 12BSPHH010033 1 AN INTERIM REPORT ON “To study the sales and distribution chain from wholesale distributor point to the retailers for Bingo.” IN ITC Corp. Ltd. BY Abhishek Pathak (12BSPHH010033) A Report submitted in partial fulfilment of the requirements of MBA program of IBS‚ Hyderabad Submitted to Mr. Ganesh Maurya ( Area
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An Assignment On “Culture and Consumer Behavior” In the partially fulfillment of the subject of Consumer Behavior. Submitted By Name Roll No. Chauhan Avani H. 04 Lad Unnati K. 08 Ribadia Nimesh N. 32 Solanki Azrudin Y. 35 Vaghela Anita C. 38 Submitted To: Mr. Vipul Patel‚ Faculty Member‚ V.M.P.I.M.‚ Kherva. Submission Date: 10/08/2009. Meaning and Nature of Culture:- Culture is an aggregate of the
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Introduction Apple Inc. is a global computer manufacturing company that is going through major changes in its organizational culture and it’s organizational structure due to several events of the past few years. This is a company that grew extremely fast in little time‚ that their management found themselves not being able to keep their operations and finances under control. Apple Inc. has been forced to reevaluate and redesign it’s organizational culture and organizational structure to avoid bankruptcy
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Taste discrimination in young and old Drosophila melanogaster Introduction The ability to discriminate taste is critical for the survival and nutrition of an organism (Sellier et al.‚ 2010‚ Gordesky-Gold et al.‚ 2008). Many animals rely on their taste organs to detect and discriminate various types of taste such as sweet or bitter (Weiss et al.‚ 2011). When these organs come in contact with a food source‚ signals are sent to taste receptor cells. The activation of certain taste receptor cells by
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