FIFTH SEMESTER BBA (CAM) SALES AND DISTRIBUTION MANAGEMENT Course Code: BBA (CAM) – 301 L:4 T/P: Credits: 4 PREAMBLE: The primary objective of the course is to familiarize the student with the sales operations and sales management functions and customer relationship management. Endeavor is to provide both theoretical inputs and applications of practical aspects. COURSE CONTENT: UNIT 1:
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Every business firm has various objectives which it strives to achieve. Two of the most important are survival in the market and successive profits. However the market share of the firm remains stagnant without growth of the company. This growth can be in terms of more products to be offered to the market or increase in number of markets or both. Hence‚ identifying various marketing opportunities becomes necessary for any business organisation to earn higher profits and to grow. It is also essential
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Proctor‚ T; (2003). “Essentials of marketing research”‚ Prentice Hall‚ Financial Times Roth‚ M; (1995) Saunders‚ M; Lewis‚ P; Thornhill‚ A; (2003). “Research methods in business studies”‚ Prentice Hall Saunders‚ M; Lewis‚ P; Thornhill‚ A; (2007) Schiffman‚ L; Kanuk‚ L; (2000). “Consumer Behaviour‚ LTC Publishers Seo‚ D; Ranganathan‚ C; Babad‚ Y; (2008). “Two-level model of customer retention in the US mobile telecommunications service market”‚ Telecommunication Policy‚ 32(3/4)‚ 182-96 Singh Solomon
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Execute Summary The purpose for this document is to describe‚ and provide a framework for an optimized marketing plan for IGA Australia entering into Chinese market in the period May 2010 to May 2013. The report offers a structure for developing‚ implementing and controlling IGA China marketing program for the international IGA brand‚ in order to achieve focal objectives as followed in this plan. The Competitive Analysis points out the fact that the Retail Industry is dominated by 3 major competitors
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Marketing Management (13th edition) by Abraham Kosey. Principles of Marketing (13th edition) by Philip Kotler Integrated Advertising‚ Promotion and Marketing Communication by Kenneth E. Clow & Donald Baack Consumer Behavior (8th edition) Leon G. Schiffman Retail Selling and Store Management by Paul Henry Nystrom Retail Marketing managemebt by David Gilbert http://www.scribd.com/doc/58460794/Supply-Chain-Assignment-Retail-Supermarket http://www.oppapers.com/subjects/assignment-on-nandan-super-shop-bangladesh-page1
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T.Y.B.M.M. ADVERTISING Semester V Subject : Advertising in contemporary society Paper-I Objectives To recognize the roles of advertising in modern society To understand the current developments and problems concerning advertising as an economic and social force. Appreciate the increasingly international nature of advertising. To analyze the interdependent nature of advertising and popular culture. Syllabus 1. Advertising in the Indian economy(10 lectures) Role of advertising in the Indian
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Chitty‚ K.‚ & Black‚ B. (2007). Professional Nursing: Concepts and Challenges. Potter‚ P.‚ & Perry‚ A. (2009). Fundamentals of Nursing 7th Edition. Wilkinson‚ J. (2007). Nursing Process and Critical Thinking 4th Edition. Pearson Prentice Hall. Schiffman‚ G. (2009). Pneumonia. Retrieved April 12‚ 2009 from http://www.medicinenet.com/pneumonia/article.htm ro
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MKT3003 Buying Behaviour Essay Date of submission: Word : Table of Contents Introduction 3 I. Culture 4 1. The culture and their limits 4 2. Culture have no limits 8 II. Impact of the culture on consumer behaviour 10 1. Culture have an impact on consumer behaviour 10 2. Culture have no impact on consumer behaviour 13 Conclusion 15 Ressources 16 Introduction This assessment is about buying behaviour‚ before start this report it’s important to define what is it‚ as the Cambridge Dictionaries
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Celebrity Endorsement and Impacts on Consumer’s Purchasing Decision By: Nisachon Tantiseneepong ID. 089095995 9/7/2009 MSc International Marketing Newcastle University Business School Supervisor: Dr. Matthew Gorton Table of Contents Title Page Acknowledgements Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci
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-cases-20130331. Parkway East Hospital. 2013. A Big Thank You to All Our Patients for Choosing Us! Parkway East Hospital. Accessed February 23‚ http://parkwayeast.com.sg/en/News-Announcements/A-big-thank-you-to-all-our-patients-for-choosing-us. Schiffman‚ Leon‚ Aron O’Cass‚ Angela Paladino‚ Steven D’Alessandro‚ and David Bednall. 2011. Consumer Behaviour. Australia: Pearson Australia Pty Ltd. Seng‚ Ian. 2014. Long Waiting Times Should Not be Norm for Public Healthcare. TODAYonline. Accessed January
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