A PROJECT REPORT ON “Consumer Behavior Of Ultra Heated Milk Across Tamil Nadu” AT CAVIN KARE.PVT.LTD SUBMITTED TO UNIVERISTY OF PUNE FOR PARTIAL FULFILMENT OF THE REQUIREMENT OF MASTERS IN MARKETING MANAGEMENT BY: MISS.ARUNA SAMPATH KUMAR 2009-2011 UNDER THE GUIDANCE OF PROF.A RAMAKUMAR SINHGAD INSTITUTE OF MANAGEMENT VADGOAN‚ PUNE DECLARATION I‚ the undersigned‚ hereby declare that the project report entitled “To study and analyse the consumer behavior of Ultra heated
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Reed‚ M. (1999). Going Beyond the Banner Ad. Marketing [online]‚ pp. 25-26. Available vvvvvfrom the ABI/Inform Global Database [Accessed on 15 June 2012]. Richard Gay‚ A.C‚ R.E. (2007) Online marketing: a customer-led approach. 1st ed. vvvvvOxford. Schiffman‚ L. (2010) Consumer Behavior. 10th ed. USA:Person. Shiu‚E‚ et‚al (2009) Marketing research. 1st ed. Maidenhead Berkshire: McGraw-Hill vvvvvEducation. .Shavitt‚ S.; Lowrey‚ P.; and Haefner‚ J. (1998) Public attitudes toward advertising: More vvvvvfavorable
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A Study on “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” Submitted to the School of Management Studies University of Hyderabad In Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration Under the Guidance of Dr. SAPNA SINGH MBA‚ Ph.D Reader School of Management Studies University
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A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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[pic] Summer Internship Report ON “CONSUMER BUYING BEHAVIOUR OF MAGAZINES” By ASHISH KUMAR MUKHERJEE A0102109001 MBA(Entrepreneurship) Class of 2011 Under the Supervision of Under the Guidance of Dr. Vandana Mathur Mr. Sumit Bhardwaj Programme Leader Deputy Manager MBA (Entrepreneurship) Outlook (India) Pvt. Ltd. In Partial Fulfilment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH
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Cateora‚ P. and Graham‚ J. (2002)‚ International Marketing‚ McGraw-Hill‚ New York‚ pg 358-360. 4. Gladwell‚ M. (2005)‚ Blink‚ Penguin Books‚ London. 5. Rice and Hofmeyr (2000)‚ Commitment-led Marketing‚ John Wiley & Sons Ltd‚ pg 216. 6. Schiffman‚ L. and Kanuk‚ L. (2000)‚ Consumer Behavior‚ Prentice-Hall Inc‚ Upper Saddle River‚ New Jersey‚ pp 125-127. 7. Godin‚ S. (2004) ‚Free Prize Inside‚ Portfolio Hardcover‚ pp. 154 Journals 1. Ampuero‚ O. and Vila‚ N. (2006)‚ Consumer Perceptions of Product
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Prince. edited by E.R.P. Vincent‚ 92-103. Oxford: Oxford University Press‚ 1935. Mann‚ N Petrarch‚ Francesco‚ Henry Winchester Rolfe‚ and James Harvey Robinson. Petrarch‚ the First Modern Scholar and Man of Letter. New York: Greenwood Press‚ 1969. Schiffman‚ Zachary Sayre Spitz‚ Lewis W. The Renaissance and Reformation Movements 1. The Renaissance. St. Louis: Concordia Publ. House‚ 1987. Trapp‚ J [ 2 ]. Trapp‚ J. B. Background to the English Renaissance‚ 11. London: Gray-Mills Publishing‚ 1974. [ 3
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Executive summary This executive summary has been provided to allow managers and executives a rapid appreciation of the content of this research. Mobile technology has developed and provided a wealth of opportunities to mobile service providers. As a result‚ many mobile phone users enjoy access to data services in addition to basic voice call communication. However the standardization of the mobile technology means that providers needs to look elsewhere in order to develop effective differentiation
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The Important Effects of Food Colour on Appetite 12 September 2012 Abstract The relationship between food colour and appetite has been concerned by many scientists in recent years. This project considers the importance of food colour on appetite through analysing and evaluating the effects of different food colour on appetite and then other factors that contribute to appetite are explored. As last step‚ comparison is conducted to find the most important element on appetite
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MCD2110: Marketing 2 Buyer Behaviour Assignment 1: Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers
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