Partington‚ D. (2002) Essential Skills for Management Research‚ London‚ Sage Publications. * Saunders‚ M.‚ Lewis. P. and Thornhill‚ A. (2003) Research Methods for Business Students (3rd edition) Harlow‚ England‚ Prentice Hall Financial Times. * Schiffman‚ L.G. and Kanuk‚ L.L. (2000) Consumer Behavior (7thedition)‚ Upper Saddle River (New Jersey)‚ Prentice Hall. * Silverman‚ D. (2001) Case Study Research: Design and Methods(3rd edition) Thousand Oaks (California)‚ Sage Publications. * Strauss‚ A. and Corbin
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S. and Nerur‚ S. (2002) “A framework for analyzing ecommerce security”‚ Information Management & Computer Security‚ 10 (4)pp. 149-458 11 12. Kotler‚ P.‚ & Armstrong‚ G (2004). Principles of marketing (10th ED.) USA: Prentice Hall 13 14. Schiffman‚ L.G.‚ & Kanuk‚ L. L. (1997). Consumer behavior. Upper saddle river‚ NJ: Prentice Hall.
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Consumer Behavior‚ 10e (Schiffman/Kanuk) Chapter 1 Consumer Behavior: Meeting Changes and Challenges 1) The behavior that consumers display in searching for‚ purchasing‚ using‚ evaluating‚ and disposing of products and services that they expect will satisfy their needs is known as ________. A) the production orientation B) consumer behavior C) narrowcasting D) positioning E) the marketing mix Answer: B Diff: 1 Page Ref: 5 Skill: Concept Objective: 1.1: Understand what consumer behavior
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RESEARCH REPORT ON EFFECTS OF BRAND IMAGE ON CUSTOMER BUYING BEHAVIOR ON CLOTHING BY SIDRAH MERAJ FA10-BB-0026 SHIGREF AQEEL FA10-BB-0017 FATIMA ARSALAN FA09-MM-0033 Research is done for our marketing research course submitted to SIR NAEEM SHAIKH ACKNOWLEDGMENT Firstly we would like to thanks Almighty Allah who has given us the opportunity and grace to see every new day and made it possible for us to accomplish the final project report on the
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Table of Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 Chapter 1 . INTRODUCTION 6 1.1 MAGAZINE INDUSTRIES: THE INDIAN SCENARIO 6 Chapter 2 . LITERATURE REVIEW 10 Chapter 3: OBJECTIVES 15 PRIMARY OBJECTIVES 15 SECONDARY OBJECTIVES 15 Chapter 4 : RESEARCH METHODOLOGY 16 RESEARCH PLAN 16 Data Sources 16 Research Approaches 16 Research Instruments (Questionnaire Construction) 17 Sampling Design 17 COLLECTION OF DATA AND ANALYSIS 18
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DISSERTATION PROJECT The Fashion Consumer’s attitude towards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth‚ the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose‚ there is much talk about Corporate Social
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Executive Summary The Project entitled “A Study on customer perception and effectiveness of student’s scheme on sale of laptop in Bangalore” with reference to HCL Infosystems was conducted in partial fulfillment of the Post Graduate Diploma in Management. The Study was undertaken with the objective of: Analyzing the customer perception regarding HCL Laptops and finding out the effectiveness of students scheme on sale of Laptops. The study has also taken into consideration the key demand
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L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
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UNIVERSITY OF CALCUTTA Syllabi for Three-year B.Com. Honours and General Degree Courses Under 1+1+1 System of Examination Introduced from the Academic Session 2010-11 1 B.Com. Honours & General Course Curricula / Structure A. B.Com. Honours in ACCOUNTING & FINANCE 1STYear Paper 1.1Chg Subject Language Major Indian Language -- 50 marks Communicative English -- 50 marks Marks 100 1.2Chg 1.3Chg 1.4Chg 1.5Chg 1.6Chg Financial Accounting I Business Regulatory Framework Principles
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A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD Submitted by SATHYANANTHAM.U Reg No - 40909631047 of KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY MADHURANTHAGAM (T.k) - 603308 A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT ANNA UNIVERSITY:: CHENNAI 600 025 JUNE 2011 ANNA UNIVERSITY: CHENNAI
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