‘‘CONSUMER PERCEPTION & POSITIONING STRATAGY FOLLOWED BY WILD BREW- In particular reference to AFBL’’ Akij Food & Beverage Ltd. Submitted to: - Mohammad Nazmul Huq Assistant professor Department Of Business Administration Stamford University Bangladesh Submitted by: - SUBBIR AHMED BBA‚ 27TH Batch BBA ID NO: 02707121 STAMFORD UNIVERSITY BANGLADESH TO WHOM IT MAY CONCERN This is to certify that Subbir Ahmed
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suggested to create positive attitude toward the consumers (Chaiken‚ 1979). McGuire (1985) also suggested that endorser which is familiar and likable towards the audience may bring persuasiveness to the advertisement. 2.1.1Celebrity Endorser Schiffman and Kanuk (2007) defined celebrities to public and famous figures 2.2Endorser Credibility According to Ohanian (1990)‚ endorser credibility can be defined as "as a communicator ’s positive characteristics that affect the receiver ’s acceptance of a message"
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. PART I – INTRODUCTION 1. Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and
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UNIVERSITY OF PUNE FACULTY OF MANAGEMENT Revised Syllabus for the Master in Business Studies (M.B.S.) (w.e.f. 2008-2009) (I) Name of the Course The name of the course is Master in Business Studies (MBS)‚ which will be equivalent to Master in Business Administration (MBA) of University of Pune. (II) Eligibility for Admission A student seeking the admission to this course must have passed Two Years’ Diploma in Business Management or Two Year’s Diploma in Management Science of any Statutory
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New Era University COLLEGE OF BUSINESS ADMINISTRATION No. 9 Central Avenue‚ New Era‚ Quezon City “THE INFLUENCE OF SAFEGUARD SOAP MEDIA MARKETING IN THE BUYING BEHAVIOR OF SELECTED CET‚ CED AND CAS FRESHMEN STUDENTS IN NEW ERA UNIVERSITY” A Marketing Research Plan Presented to the faculty of College of Business Administration In Partial Fulfilment of the Requirements for MKM 11-3 (Marketing Research) during the 1st semester of A.Y 2014-2015 BAUTISTA‚ Janilo F. ANDRIADE‚ Fred Carlo M. ARAOJO‚
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IN-TEXT CITATION AND REFERENCING CHALLENGES: A CASE OF IAA STUDENTS’ RESEARCH REPORTS BY ADONIJAH ABAYO Abstract In-text citations and referencing are key competencies in all genres of academic writings. Despite their importance‚ students in higher learning institutions‚ particularly‚ the Institute of Accountancy Arusha (IAA) third-year students pay little attention to them when writing their research reports. This article aims at identifying the in-text citation and referencing
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Bibliography: * Philip kotler‚ marketing management‚ 12th edition pearson education inc‚ New Delhi * Schiffman‚ lean G and kannut lazar;consumer behavior prentice hall off India. * Suja R. Nair: consumer behavior Himalaya publishers. Websites: www.hyundai.in www.kununited.com www.santafemods.com
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ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING A Project Presented to University Business School‚ Panjab University CERTIFICATE This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur‚ student of MBA Marketing‚ under my guidance. I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has
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Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS
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Methodological issues in cross-cultural marketing research A state-of-the-art review Naresh K. Malhotra Georgia Institute of Technology‚ Atlanta‚ Georgia‚ USA Cross-cultural marketing research 7 James Agarwal University of Regina‚ Saskatchewan‚ Canada and Mark Peterson University of Texas at Arlington‚ Texas‚ USA To be cross-cultural‚ the marketing research project must be conducted across nations or culture groups‚ rather than across provinces or ethnic groups (Berry‚ 1980). For the
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