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    Consumer Rights

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    CONSUMER PROTECTION & REDRESSAL FORUM SUBMITTED To: PROF: N. JAYARAM SHETTY JKSHIM EVALUATOR: JKSHIM SUBMITTED By: K.SANDEEP.SHETTY 1st YEAR MBA ‘B’ SECTION JKSHIM *CONSUMER RIGHTS & REDRESSAL FOR*U*M UNDER CONSUMER PROTECTION ACT‚ *1986 Gandhiji has rightly said: ORIGIN OF CONSUMER RIGHTS Right to Safety Right to Information Right to choice RIGHT TO SAFETY RIGHT TO CHOICE RIGHT TO BE HEARD RIGHT TO SEEK REDRESSAL RIGHT TO CONSUMER EDUCATION Awareness

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    Consumer Learning

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    What is Consumer Learning? Consumer Learning is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior. Most of the learning is incidental. Some of it is intentional. Basic elements that contribute to an understanding of learning are: 1. Motivation 2. Cues 3. Response 4. Reinforcement There are 2 theories on how Individuals learn: 1. Behavioral Theory 2. Cognitive Theory Both contribute to an understanding

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    Consumer Awareness

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    Consumer awareness Introduction In the early times‚ consumer was considered as King of the market but in the contemporary society‚ consumers are no longer safe against the mal practices such as‚ substandard goods and unsatisfactory services. The consumer has every right to reject any product or services rendered by any manufacturer in the market and can mould them to produce goods of their choice. Consumer awareness is the extent to which a brand is recognized by potential customers‚ and is correctly

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    Consumer Protection

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    Consumer protection laws are designed to ensure fair competition and the free flow of truthful information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of themselves. Consumer Protection laws are a form of government regulation which aim to protect the interests of consumers. For example‚ a government may

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    Consumers Cooperatives

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    CONSUMERS COOPERATIVE In the Philippines‚ consumer cooperatives emerged during the early 1900s. One of the earliest consumers cooperatives were those of the UP Los Banos and Silliman University. Later on big business corporations and universities put up their consumers cooperatives. Until now most of these cooperatives have been benefited in terms of reasonable process and quality. Consumers Cooperative Defined It is voluntary association of a group of persons (at least 15 members)‚ with common

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    Consumer Protection

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    suddenly valued in the employment marketplace. "A moment comes‚ which comes but rarely in history‚ when an age ends‚ and when the soul of a nation‚ long suppressed‚ finds utterance." This is that moment. And the utterances are music to the ears of consumer marketers‚ especially lifestyle brands. The ’youth’ market they’ve been chasing all these years finally has a credit card with no supervised spending limit. The impact of consumerism by ’indies’ - financially independent young people - is clearly

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    Consumer Protection

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    Ruff (1995) stated that the criminal liability of producers‚ distributors and suppliers of unsafe products is covered under Part II of the Consumer Protection Act of 1987‚ which has mandated a general safety requirement. The producer‚ distributor or supplier of unsafe products incur criminal liability for failure to exercise due diligence. The law is strict but the criminal liability can be dispensed with after showing that they exercised due diligence and have reasonable grounds to believe that

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    Consumer Surplus

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    Tata’s Nano: A Small Car with Large Consumer Surplus? Ref. No.: ME0012 op y Tata’s Nano: A Small Car with Large Consumer Surplus? “Since‚ promise is a promise the standard dealer version will cost Rs 1 lakh‚”1 – Ratan Tata‚ Chairman‚ Tata Sons “We designed the Nano to offer a new form of transport to the people of India and maybe later‚ to the rest of the world.”2 – Ratan Tata‚ Chairman‚ Tata Sons “…if economists are to play their part in shaping the canons of economic policy

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    Consumer Awareness

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    CONSUMER AWARENESS GUIDELINES Be an Alert Consumer ! Also be a Responsible Consumer !! Issued by Government of Tamil Nadu Civil Supplies & Consumer Protection Department‚ Ezhilagam‚ Chennai-5. Phone: 044-28583222 / 28583422 Web: www.consumer.tn.gov.in E.mail: consumer@tn.nic.in A. WHO IS A CONSUMER? A ”consumer” is a person who buys any goods or hires any service for valuable consideration (including deferred payment). The term does not include a person who obtains goods or services for resale

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    Consumer Behaviour

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    Consumer behavior 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling‚ advertising‚ sales promotion

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