"Schiffman" Essays and Research Papers

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    Arvin Drei A. Maras Dann Ervin Tolentino Fhatie Sawadjaan Professor Nikolo MC Panganoron Cultural Anthropology March 19‚ 2015 Blissful Ignorance: Grasping the Filipino Psyche on the Matters of Religion “Where ignorance is bliss‚ ’tis folly to be wise” (Wikipedia 2015). This was a phrase from an English poet named Thomas Gray. He was reflecting with nostalgia on a time when he was a kid where he was allowed to be ignorant. I ’d like to use that phrase to illustrate what it ’s like to live a happier

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    Food Waste Research Paper

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    The magnitude of food waste is a pressing problem‚ which causes harm to the economy and the environment. In the United States‚ nearly 40% of food gets thrown away. This is primarily due to the ignorance of the consumers and the distributors with regards to food waste. Consumers should be mindful about the amount and kind of food they purchase while distributors should be careful not to overstock the shelves (Food Waste: The Facts‚ n.d.). Consumers should be more mindful about throwing away food just

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    Behaviour‚ 2nd Ed Houghton Mifflin. Loudon‚ D.L. (1988): Consumer Behaviour; Concepts and Applications‚ McGraw Hill‚ London. Peter J.P.‚ Olson J.C. and Grunert K.G. (1999): Consumer Behaviour and Marketing Strategy‚ European Edition McGraw Hill. Schiffman‚ L.G. (1993): Consumer Behaviour‚ Prentice Hall International‚ London. Schwartz‚ B Solomon‚ M.R. (1994): Consumer Behaviour‚ Allyn & Bacon‚ London. Solomon M‚ et al (2002): Consumer Behaviour: A European Perspective‚ 2e‚ Prentice Hall Europe

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    involves the use and disposal of products as well as the study of how they are purchased. The study of consumer behavior focuses on how individuals make decisions to spend their available resources (time‚ money‚ effort) on consumption-related items (Schiffman and Kanuk‚ 1997). The field of consumer behavior covers a lot of ground. According to Solomon (1996)‚ consumer behavior is a study of the processes involved when individuals or groups select‚ purchase‚ use‚ or dispose of products‚ services‚ ideas

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    Chapter 1 I. Title: “An Analysis of The Different Factors Affecting Consumer Decision Making Process of Makati Residents When Purchasing Electronic Gadgets” Suggested revisions:  An Analysis on the Correlation of Buyer’s Characteristics and Preferences When Purchasing Mobile Phones  An Analysis on the Correlation of Buyer’s Characteristics‚ Environmental Factors and Buying Preferences When Purchasing Mobile Phones II. Statement of the Problem 1. What are the characteristics of Makati

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    Rural-Urban differences in consumer decision making in South Africa By Mzimkulu Christopher Landu Submitted in partial fulfilment of the requirements for the degree: Master of Commerce (Research proposal) In the Department of Industrial Psychology Faculty of Economic and Management Sciences University of Fort Hare 16 August 2012 Supervisor: Professor Dr .N. Dodd ABSTRACT: The study examines Rural and Urban differences in consumer decision

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    References: Loudon‚ D.L. and Bitta A.J. Della‚ Consumer Behavior‚ Fourth Edition‚ 2002‚ Tata Peter‚ P.J. and Olson‚ J.C.‚ Consumer Behavior and Marketing Strategy‚ Seventh Edition‚ 2005‚ McGraw-Hill Higher Education. Schiffman‚ L.G. and Kanuk‚ L.L.‚ Consumer Behavior‚ Eight Edition‚ 2004‚ Prentice Hall‚ India. Wells W.D. and Prensky‚ D.‚ Consumer Behavior‚ 1996‚ John Wiley & sons‚ Inc.

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    Consumer Purchase Behavior

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    “DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged

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    The impact of an Ideology When the question is asked‚ “What is the american dream”‚ answers typically vary based upon different things such as social class‚ future aspirations‚ age‚ economy‚ or even the desires in an Americans life. The American dream is a unique goal one wants to reach‚ in order to live a better life. This mentality has a great effect on the american people and their future aspirations. This idea has existed for a prolonged time‚ and along with that time came an interesting history

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    and Information Science‚ UCSI University‚ Malaysia. * Corresponding author. One of the factors that influence purchase decision is religious belief and identity as different religious groups prohibits certain foods to be consumed by the devotees (Schiffman & Kanuk‚ 2010). According to Simoons (1994) religion is one of the factors that limits food consumption‚ particularly meat consumption. For example‚ in Islam‚ swine meats and alcoholic beverages are taboos. Pork and beef are prohibited in Hinduism

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