Endorsement Process”‚ Journal of Consumer Research‚ Volume 16 December‚ pp 20. Moschis‚ G. P. and Mitchell‚ L. G.(1986)‚ “ Television Advertising and Interpersonal Influences on Teenagers Participation in Family Consumer Decisions”‚ Advances in 23. Schiffman‚ L.G. and Kanuk‚ L.L.‚ 2004. Consumer Behavior (8th ed.). Upper Saddle River‚ NJ: Pearson. 24. Sharma Sandhir (2007)‚ “Celebrities don’t affect consumer decision making‚ says study”‚ from www.indianmba.com/Faculty Column 25. Silvera‚ D. H. and Austad
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References: Hanna‚ Nessim & Wozniak‚ Richard (2005). Consumer behaviour: An applied approach (2nd ed.); Upper Saddle River: Prentice Hall Inc. Hoyer‚ W.D.‚ & MacInnis‚ D. J. (2006). Consumer behaviour (4th ed.); Boston: Houghton Mifflin Company. Schiffman‚ L. C. & Kanuk‚ L. L. (2004). Consumer behaviour (8th ed.)‚ New Jersey: Prentice Hall. Solomon‚ M. R. (2002). Consumer behaviour: Buying‚ having‚ and being (5th ed.). New Jersey: Prentice Hall. 10
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References: Duncan‚ T. 2005‚ Principles of Advertising & IMC (2nd ed.)‚ McGraw-Hill/Irwin‚ New York. Schiffman‚ L. et al‚ 2005‚ Consumer Behaviour‚ Pearson Education Australia‚ Frenchs Forest.
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food: applying‚ assessing and extending the theory of planned behaviour Sekaran ‚ U. 2000). Research Method for Business: A Skill-Building Approach New York: John Wiley & Sons‚ Inc Star Press (July‚ 2003) Potential Trade for Halal Hub Country Schiffman‚ Leon‚ G.‚ and Kanuk‚ Lealie‚ Lazar (1997) Consumer Behavior Sood James and Nasu Yukio (1995). Religiosity and Nationality: An Exploratory Study of their effects on Consumer Behavior In Japan and The United States. Journal of Business Research 34
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A PRESENTATION ON Submitted To: CONSUMERBy: PREFERENCES Prepared Prof. Bhavika Bhatt Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow General Information Nokia’s India Operations Interesting Facts about Nokia Nokia Mobile Phone Categories Objectives Of The Study Research Methodology Data Analysis And Interpretation Findings Of The Survey Observations
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School of Communication and Creative Arts Department of Communication and Media Studies Bachelor of Communication ( Hons ) Prepared to | : | Ms. Christable Karunanayaka | | | | Prepared by | : | Wilson Siew Wei Sern ‚ 47030 | | | Lee Shen May‚ Jolynn ‚ 57233 | | | Chong Chun Hoong ‚ 57424 | | | Kevin Chan Wei Siong‚ 58178 | Subject Name | : | Consumer Behavior | | | | Subject Code | : | MBMM 004 | | | | Title | : | Consumer Buying Process and Making Behavior
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marketing and advertising strategy. Mahwah‚ New Jersey: Lawrence Erlbaum Associates. [Book] Pepitone‚ J Petty‚ R.E.‚ Wegener‚ D.T.‚ Fabriger‚ L.R. (1997). “Attitudes and Attitude change.” Annual Review of psychology 48‚ pp. 609-38. [Book] Ruth.‚ J.A Schiffman‚ Leon G.‚ Kanuk‚ L.L. (1997). Consumer Behavior. 10th Edition.Upper Saddle River‚ New Jersey: Prentice Hall. [Book] Stone‚ M Sage‚ S. (2011). Windows Phone to Beat iPhone‚ Blackberry Market Share by 2015. [Online] Available at: http://www.intomobile
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MPK732: Marketing Management OPTION A: CASE STUDY ANALYSIS REPORT Tough Mudder – Not for the faint hearted (Vieceli 2012) Unit Chair: Dr. Nichola Robertson 3 May 2013 Executive Summary: This report presents a case study analysis of the US-based mud run event‚ Tough Mudder‚ presented in Vieceli’s (2012) case study‚ Tough Mudder – Not for the Faint-Hearted. Three years since its inception‚ Tough Mudder has become a leader
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Execute Summary The purpose for this document is to describe‚ and provide a framework for an optimized marketing plan for IGA Australia entering into Chinese market in the period May 2010 to May 2013. The report offers a structure for developing‚ implementing and controlling IGA China marketing program for the international IGA brand‚ in order to achieve focal objectives as followed in this plan. The Competitive Analysis points out the fact that the Retail Industry is dominated by 3 major competitors
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