Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives
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1. INTRODUCTION Oligopolies have been around ever since there is trade. However‚ it has only recently gained grounds in this age of globalisation. Never before has oligopolistic competition been so fiercely contested across so many industries. The media industry in the United States of America (US) is one such industry. As a powerful communication tool‚ the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking
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[pic] [pic] [pic] Table of Contents Executive Summary 3 Introduction 4 Chapter 1 Importance of Organizational Culture 5 Chapter 1.1 The Components of Culture 5 Chapter 1.2 Strong and Weak Organizational Cultures 7 Chapter 2 Managing of Organizational Culture 8 Chapter 2.1 Skills needed for Managing Organizational Culture and Culture Change 9 Chapter 3 Organizational Culture Change 10 Chapter 3.1 External Forces 10 Chapter 3.2 Internal
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mix. Retrieved December 8‚ 2013 from http://en.wikipedia.org/wiki/Marketing_mix 2) Sa Sa International Holdings Limited 3) Sa Sa dot Com Limited. (2013) Products. Retrieved December 8‚ 2013 from http://web1.sasa.com/SasaWeb/tch/sasa/home.jsp 4) Schiffman‚ L 5) Ivy (2013). Hong Kong Part 2: Shopping. Retrieved December 8‚ 2013 from http://smile-throughitall.blogspot.hk/2013/03/hong-kong-part-2-shopping.html Appendix
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CRITICAL ANALYSIS INFLUENCE OF BRANDS ON CONSUMER’S BUYING BEHAVIOR Bhuvan Lamba Professor‚ St. Soldier College‚ Jalandhar City‚ India INTRODUCTION A brand is a perpetual entity that lives in the consumers mind. Brands are drivers of competitive edge. ‘A successful brand is a name‚ design‚ symbol or some combination which identifies the product of a particular organization as having a sustainable different advantage (Heinmann‚ 1991).Brand is a powerful tool to attract more consumers
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Perceptions of Product Quality: An Integrative Review‚” Journal of Marketing Research‚ 26(3)‚ 351-57. Render‚ Berry and O’Connor‚ Thomas S (1976). “The Influence of Price‚ Store Name and Brand Name on Perceptions of Product Quality‚” Journal of Academy of Schiffman‚ Leon G and Kanuk‚ Leslie Lazar (1996). Consumer Behaviour‚ 5th edition‚ New Delhi: Prentice-Hall of India‚ 193. Scitovsky‚ Tibor (1945). “Some Consequences of the Habit of Judging Quality by Price‚” Review of Economic Studies‚ Shapiro‚ Benson P
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uk/983/1/07MSClixkkt1.pdf‚ July 29‚ 2012 Cass‚A.O.‚& Choy‚ E.‚ Studying Chinease Generation Y conusmer’s involvement in fashion clothing and their perceived brand status. Retrieved from http://wenku.baidu.com/view/ea4b334e2e3f5727a5e9627a.html July 29‚ 2012 Schiffman‚ L.G & Kanuk‚L.L‚ (2007) . Consumer Behavior 9th Edition. (pp198-199).‚ New Delhi: India‚ Prentice –Hall of India Private Limited. Kotler‚ P.‚ keller‚ K.L.‚ koshy‚ A.‚ Jha‚ M‚ (2011). Strategic Marketing 13th Edition. (pp. 205).‚ Dorling Kindersley
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EXECUTIVE SUMMARY This is a project report on Philips and its entry in the Indian market. This report gives a brief introduction about the history of Philips and how it entered the Indian industry. It also includes the key inventions of Philips for which it is known worldwide. Philips started a campaign named ‘Let’s make things better’ in 1995 which wasn’t a success till the extent Philips expected it to be. This campaign basically focused on providing quality products in order to achieve a tag
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<http://managementstudyguide.com/psychological-factors-affecting-consumer-behaviour.htm > [Accessed 25 December 2013]. Sdsu‚ 2013. how to print notes. [online] Available at: <http://www-rohan.sdsu.edu/~renglish/370/notes/chapt05/> [Accessed 25 December 2013]. Schiffman‚ L. G. and Kanuk‚ L. L.‚ 2000. Consumer Behaviour. 7th ed. New Jersey: Prentice-Hall‚ Inc. The Market‚ Media‚ Life.‚ 2013. MARKETING 101: PSYCHOLOGICAL FACTORS OF CONSUMER BUYER BEHAVIOUR. [online] Available at: <http://marketmedialife.blogspot.
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CHAPTER 2 LITERATURE REVIEW 2.1 Introduction The purpose of literature review is to review the critical points of current knowledge including substantive findings as well as theoretical and methodological which contribute to research topic in hand. Other than that‚ literature reviews also known as secondary sources‚ it only reporting the past research and do not unveil any new or original research information. Exploring the factors affecting purchase intention of smart phone. The term consumer
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