The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based
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T. (1999). “The dark side of long-term relationships in marketing services”‚ Journal of Marketing Research‚ vol. 36‚ no. 1‚ pp132-141. Neff‚ J. (2007). “‘Broken’ ad model holds big advantages for P&G”‚ Advertising Age‚ vol. 78‚ no. 10‚ pp1-2. Schiffman‚ L.‚ Bednall‚ D.‚ Watson‚ J.‚ & Kanuk‚ L Triki‚ A.‚ Redjeb‚ N.‚ & Kamoun‚ I. (2007). “Exploring the determinants of success/failure of the advertising agency-firm relationship”‚ Qualitative Market Research: An International Journal‚ vol. 10‚ no.
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Depth Perception‚ Locomotion and Social Referencing: Introduction For decades‚ researchers have been fascinated with the way infants reach their milestones and acquire their capacity to see‚ manipulate objects‚ crawl and develop language. Although the infants ’ development can be observed in their naturalistic environment‚ it is difficult to study their growth from a scientific perspective. The apparatus of the visual cliff that was initially created to assess young children ’s ability to perceive
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The convenience of e-banking Chapter 1: Introduction Introduction Nowadays‚ Malaysia is a multi sector economy and technology development based on the presence of many technological inventions. Traditional banking act as physical bank and delivery channel which to give customers to place or get their money out of the bank safety deposit boxes‚ managing checking or current accounts‚ paying cheques drawn by customers. However‚ e-banking is one of the technological inventions that give conveniences
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Relationship Marketing in Consumer Markets: Antecedents and Consequences Jagdish N. Sheth Atul Parvatiyar Emory University Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing‚ it is necessary to understand what motivates consumers to reduce their available market choices and engage in a relational market behavior by patronizing the same marketer
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Sara McLafferty (1984) Models of the Retail Location Process: A Review. Journal of Retailing‚ 60 (Spring). 5-36. Crask‚ M. and Reynolds‚ F. (1978)‚ An indepth profile of the department store shopper. Journal of Retailing. 54 (2)‚ 23-33. Dash‚ J.F.‚ Schiffman‚ L.G. and Berenson‚ C. (1976)‚ Risk and personality-related dimensions of store choice. Journal of Marketing‚ 40‚ 32-9.
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ABSTRACT Children are important in the family‚ they make a family complete and they influence a number of decisions made in the family. Children have occupied a big segment in the marketplace‚ there are more products produced and directed at them. The importance of children in purchase decision making has grown over the years. They not only make purchase decisions for personal consumption but they also influence family purchase decision-making (Kaur and Singh‚ 2006). However‚ nearly all studies
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This article was downloaded by: [80.42.92.22] On: 12 May 2013‚ At: 10:31 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House‚ 37-41 Mortimer Street‚ London W1T 3JH‚ UK Journal of Hospitality Marketing & Management Publication details‚ including instructions for authors and subscription information: http://www.tandfonline.com/loi/whmm20 Restaurant Servicescape‚ Service Encounter‚ and Perceived Congruency on Customers
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shoppers change their decision based on negative reviews (Marketing Pilgrim‚ 2011). So‚ the company should target the enthusiast shoppers as they can give great benefit. The Consumer Information Processing Model Source: Adopted from Kotler (1997)‚ Schiffman and Kanuk (1997)‚ and Solomon (1996) There are 5 different stages a customer passes through in this model‚problem recognition‚ information search‚ evaluation and selection of alternatives‚ decision implementation‚ and post-purchase evaluation (Ken
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Product Placement placements in Movies and TV-shows Authors: Jens Abrahamsson Marketing Programme Niclas Lindblom Marketing Programme A study about Swedes attitude towards product Tutor: Examiner: Subject: Level and semester: PhD. Rana Mostaghel PhD. Pejvak Oghazi Marketing Bachelor´s esis‚ Spring 2012 Abstract Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement
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