ABSTRACT CRM (Customer Relationship Management) is an integrated approach to identifying‚ acquiring‚ retaining and delighting customers. The purpose of this thesis is to analyze the impact of Customer Relationship Management Process on Customer Retention with reference to Banking Sector. We describe the objectives of Customer Relationship Management (CRM) in Customer Retention which is very important for the survival of companies in today’s competitive environment. CRM helps organizations maximize
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Introduction The soft drink industry is one of great and increasing power. With powerhouse companies such as the Coca-Cola Company and Pepsi Co dominating the market‚ Dr. Pepper Snapple Group has remained a close competitor with their line of soft drinks. While the demand of carbonated beverages has consistently been decreasing over the past few years due to health concerns‚ the attraction to diet beverages has boosted due to the idea of it being a healthier alternative to full-calorie sodas. Perceived
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Bibliography: Consumer Behaviour Leon G. Schiffman & Leslie Lazar Kannuk Ninth Edition‚ Pearson Prentice Hall Chapter 12: The Influence of Culture on Consumer Behavior Chapter 13: Subcultures and Consimer Behaviour Chapter 14: Cross-Cultural Consumer Behaviour: An International Perspective Advertising
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NPIEL Consumer Behavior Vinod Gupta School of Management Module - 5 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor‚ Vinod Gupta School of Management Indian Institute of Technology Kharagpur‚ India Email. sahney@vgsom.iitkgp.emit.in Joint Initiative IITs and IISc – Funded by MHRD -1- NPIEL Consumer Behavior Vinod Gupta School of Management LESSON – 10 Models of onsumer Behavior II Instructional Objectives: After completion of this lesson‚ the student shall know about:
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Content Page Executive Summary 4 Situational Analysis 5 Macro-Environment PESTLE Analysis 5 The SWOT Analysis 7 Strength (Internal) 7 Weakness (Internal) 7 Opportunity (External) 8 Threats (External) 8 TOWS Analysis 9 Maxi-Maxi Strategy (Strength-Opportunity) 9 Maxi-Mini Strategy (Strength-Threats) 9 Mini-Maxi Strategy (Weakness-Opportunities) 10 Mini-Mini Strategy (Weakness-Threats) 10 Objective 10 Marketing Strategy 10 Technology 11 New methods of food preparation 11
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CONSUMERS’ PERCEIVED VALUE AND BRAND IMAGE TOWARDS LUXURY VEHICLE BRAND STRETCHING By Teerapong Tammasuwan January 2013 The work contained within this document has been submitted by the student in partial fulfilment of the requirement of their course and award Table of Contents List of Figures List of Tables Acknowledgements Abstract Chapter 1: Introduction 1.1 Overview 1.2 Luxury Vehicle Market Overview 1.3 The Significant
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5000 Intended Unintended Acceleration Debacle. The Truth about Cars. 29. Pollitt‚ D. (2004)‚ Nokia Connects HR Policy with Company Success. Human Resource Management. Vol.12‚ No.6‚ pp.30-32. Psychology‚ 53: 563-594. Psychology‚ 85: 612-624. 30. Schiffman‚ L.‚ L. K. Lazar‚ 2009. Consumer behavior – 9thEdition. New Jersey: Pearson Prentice Hall Publishing‚ pp. 471 – 472 31 33. Spano and Susan. 2003. Shrinking world brings greater responsibility‚ Pittsburgh Post-Gazette‚ p. 7 34 35. Vignali and Claudia
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November 2012. Available < http://zimmer.csufresno.edu/~johnca/spch100/6-7-fishbein.htm> Sarah Mae Sincero‚ 2012. Personal Interview Survey. Viewed 5th November 2012. Available from < http://explorable.com/personal-interview-survey.html> Schiffman‚ L USC Marshall‚ 2010. Attitudes. Viewed 5th November 2012. Available from < http://www.consumerpsychologist.com/cb_Attitudes.html>
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND FOR THE STUDY The Internet has grown tremendously during the past years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop
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International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi University of East London Robert E. Hinson University of Ghana Eddy K. Tukamushaba Hong Kong Polytechnic University Irene Ingunjiri Strathmore University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements. A total of 65 children from four African countries – Ghana
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