to act upon the growth needs when the deficiency needs are met. Maslow’s hierarchy can be used to describe salesforce needs at different levels (Norwood‚ 1999). Figure 1.0 Maslow’s Hierarchy of Needs Adopted from Schiffman and Kanuk‚ 2000. Consumer Behaviour‚ 7th Edition. pp. 80. Prentice Hall‚ United States. h Physiological needs Fresh graduates are
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SDM POST-GRADUATE CENTRE FOR MANAGEMENT STUDIES AND RESEARCH A RESEARCH ON “COMPARATIVE STUDY BETWEEN SPAR AND BIG BAZAAR‚ MANGALORE” SUBMITTED TO MRS. SEEMA SHENOY MBA FACULTY SUBMITTED BY JAWAHAR D’ SOUZA MITHUN N TAUSEEF AHMED M 2nd ND YR MBA – SEC A SDM‚ MANGALORE Table of content No. | Index | Page No. | 1 | Introduction | 1 | 2 | Industry Profile | 2 -7 | 3 | About Spar | 8 – 11 | 4 | About Big Bazaar | 12 – 15 | 5 | Research Design | 16 – 19 | 6 |
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REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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Acknowledgement I am particularly grateful for the assistance given by Jos boy and maria who been very a helpful and constructive suggestions support in this research study. I would like to appreciate for they willingness to give time so generously and be very patient guidance and encouragement. I would like to thank all of my tutors and Northumbria University library for their help in offering the resources during my studied. Finally‚ I wish to thank my parent for their grateful support
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Bibliography: 1. Kotler‚ Philip‚ Kevin Lane Keller. Marketing Management Global Edition. New York: Pearson Education‚ 2011. 2. Schiffman‚ Leon G.‚ Leslie Lazar Kanuk‚ Joseph Wisenblit. Consumer Behavior. New York: Prentice Hall‚ 2009. 3. Deng‚ Xiaoyan‚ “Consumer response to visual aspects of Packaging and Product design.” http://repository.upenn.edu/dissertations/AAI3363279/ (accessed
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Neuroscience Nurses (2011) ARDSNET (2002). ‘Ventilation with lower tidal volumes in patients with the Acute Respiratory Distress Syndrome’. New England Journal of Medicine 34(18) 1301-1308 Bader‚ M.K.‚ Rovzar‚ M.‚ Baumgartner‚ L.‚ Winokur‚ R.‚ Cline‚ J.‚ Schiffman‚ G Badjatia‚ N.‚ Strongilis‚ E.‚ Gordon‚ E.‚ Presciutti‚ M.‚ Fernandez‚ A.‚ Buitrago‚ M.‚ Schmidt‚ M.‚ Ostapkovich‚ N.‚ Mayer‚ S. (2008) ‘Metabolic impact of shivering during therapeutic temperature modulation: the BedsideShivering Assessment Scale’
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Science‚ Vol.2. Oliver‚ Richard L. (1999)‚ “Whence Customer Loyalty”‚ Journal Of Marketing‚ Vol.63 (Special Issue): 33-44. 13 Pearson Steward (1996)‚” Building Brands Directly: Creating Business Value from Customer Relationship”‚ Macmillan Business. Schiffman Leon.G & Kanuk Leslie Lazar (2000)‚ “Consumer Behavior”‚ 7th edition‚ Prentice-Hall.Inc‚ New Jersey. Sheth‚ Jagdish.N (2001)‚ “Competitive Advantage Through Customer Satisfaction”‚ Bombay Management Association Review: 13-25. Spangenberg‚ Eric R
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1 Internship Report On Customer Attitude Towards Mobile Phone Services: A Case Studies On Airtel Prepared By: Md. Riad Shahriar Riaz Id. 1007029 Session: 2010-11 Registration No: MKT- 600081 Dept. Of Marketing Comilla University Supervised By: Dr. Mohammad Amzad Hossain Sarker Associate Professor & Chairman Dept. Of Marketing Faculty of Business Studies Comilla University Date Of Submission: 13th August‚ 2015 2 Student Declaration I do hereby declare that this internship report titled “Customer
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Global Journal of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Marketing Strategies of Retail Stores: An Evaluation of Grocery Shops of Dhaka City By S. S. M Sadrul Huda‚ Mahmud Zubayer‚ Omar Faruq East West University Abstracts - The marketing strategy and behaviors of the retailers vary due to the differences in locations. There is a
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MCOM 402 International Communication The Effect of International Advertising on Developing Countries Presented to Dr Rabaa Abu Botain Yasmin Mohamed Mostafa ID: 112369 Sayed Hamad ID: 103141 Mahmoud Agmi ID: 084029 Summer 2013 Preface Advertising plays an important role in our life and it affects all of us directly by purchasing products or indirectly by changing the culture or our life styles. Nowadays we are exposed
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