ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING A Project Presented to University Business School‚ Panjab University CERTIFICATE This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur‚ student of MBA Marketing‚ under my guidance. I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has
Premium Electronic commerce Online shopping Retailing
References: Leon G. Schiffman & Leslie Laser Kanuk‚ Consumer Behavior‚ Sixth Edition‚ Prentice’ Hall of India Private Limited‚ 1999‚ pp. 6 and 20.
Premium Household income in the United States Statistical hypothesis testing Bangladesh
Submitted By:- Md. Ashraful Islam‚ Department of Marketing‚ Roll:- 9574825‚ Reg:- 1528500. Term Paper on CONSUMER BUYING BEHAVIOR OF NOKIA MOBILE IN BANGLADESH Submitted To MD. SIDDIQUR RAHMAN BHUIYA Head of the Department of Marketing‚ GOVT. SYED HATEM ALI COLLEGE Submitted By Md. Ashraful Islam
Free Mobile phone Nokia Marketing
Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS
Premium Marketing Brand Customer service
2.1.1 POLITICAL The hotel industry had evolved very rapidly since the opening policy in 1978‚ after that the economy has gradually transformed to a market-oriented one. The reform has created a much better business environment for the hotel industry development (Hornsby‚ 1990). According to Kotler (1996)‚ The political environment is strongly affect hospitality industry‚ political environment is made up of laws‚ government agencies and pressure groups influence and limit the activities of various
Premium Hotel Tourism Hospitality industry
Reed‚ M. (1999). Going Beyond the Banner Ad. Marketing [online]‚ pp. 25-26. Available vvvvvfrom the ABI/Inform Global Database [Accessed on 15 June 2012]. Richard Gay‚ A.C‚ R.E. (2007) Online marketing: a customer-led approach. 1st ed. vvvvvOxford. Schiffman‚ L. (2010) Consumer Behavior. 10th ed. USA:Person. Shiu‚E‚ et‚al (2009) Marketing research. 1st ed. Maidenhead Berkshire: McGraw-Hill vvvvvEducation. .Shavitt‚ S.; Lowrey‚ P.; and Haefner‚ J. (1998) Public attitudes toward advertising: More vvvvvfavorable
Premium Internet
Table of Content 1. Executive Summary……………………………………………………................ 3 2. Introduction………………………………………………………………………. 4 3. General company information…....…………………………...…………................ 3.1 Starbucks……………….………………………………...…………………...... 3.2 MaCafe…………………………………………………………..…………...... 4 4 5 4. Theoretical discussion……………………………………………………………..... 4.1 Consumer perception…………………………………...……………………… 4.1.1 The perception of quality………………………...…………………...... 4.1.2 The relationship between the perception
Premium Coffee
Hofstede’s cultural Dimensions and tourist behaviors A review and conceptual Framework Las dimensiones culturales y la conducta turística según Hofstede: análisis y marco conceptual Lalita A. Manrai1 Ajay K. Manrai Received: January 14‚ 2011 Accepted: September 18‚ 2011 Abstract This paper develops a conceptual framework for analyzing tourist behaviors and identifies three categories of behaviors based on the applications of Hofstede’s cultural dimensions and the processes underlying these
Premium Geert Hofstede Tourism Cross-cultural communication
Company One Cup at a Time. Hyperia Publishing‚ New York. Shoebridge‚ N.‚ 2008. Local palate bucks another US retailer. The Australian Financial Review‚ 4 August. (accessed 15.08.08.). Uncles‚ M.D.‚ 2008. Aroma Australia Pty Ltd goes to Japan. In: Schiffman‚ L.‚ Bednall‚ D.‚ O’Cass‚ A.‚ Paladino‚ A.‚ Ward‚ S.‚ Kanuk‚ L. (Eds.)‚ Consumer Behaviour‚ fourth ed. Pearson Education Australia‚ Australia‚ pp. 584–588. Wailes‚ N.‚ 2008. Taste of defeat for the mugs from Starbucks. Sydney Morning Herald 31 (July)
Premium Coffee Starbucks Coffeehouse
UNIVERSITY OF CALCUTTA Syllabi for Three-year B.Com. Honours and General Degree Courses Under 1+1+1 System of Examination Introduced from the Academic Session 2010-11 1 B.Com. Honours & General Course Curricula / Structure A. B.Com. Honours in ACCOUNTING & FINANCE 1STYear Paper 1.1Chg Subject Language Major Indian Language -- 50 marks Communicative English -- 50 marks Marks 100 1.2Chg 1.3Chg 1.4Chg 1.5Chg 1.6Chg Financial Accounting I Business Regulatory Framework Principles
Premium Marketing Economics Supply and demand