G-12. 3. Cateora‚ P. and Graham‚ J. (2002)‚ International Marketing‚ McGraw-Hill‚ New York‚ pg 358-360. 4. Gladwell‚ M. (2005)‚ Blink‚ Penguin Books‚ London. 5. Rice and Hofmeyr (2000)‚ Commitment-led Marketing‚ John Wiley & Sons Ltd‚ pg 216. 6. Schiffman‚ L. and Kanuk‚ L. (2000)‚ Consumer Behavior‚ Prentice-Hall Inc‚ Upper Saddle River‚ New Jersey‚ pp 125-127. 7. Godin‚ S. (2004) ‚Free Prize Inside‚ Portfolio Hardcover‚ pp. 154 Journals 1. Ampuero‚ O. and Vila‚ N. (2006)‚ Consumer Perceptions of
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not aware. This can be the reason why he titled the book ‘The Hidden Connections’‚ it is because most of the world’s population is either unaware of this understanding‚ or may be just negligent of its reality. According to a presentation by Darian Schiffman (academics‚ AIU) quoting from Capra (2002 p. vvi)‚ the book basically has two goals‚ which are; to bring forth a new understanding of life through the presentation of a conceptual framework that integrates life’s biological‚ cognitive as well as
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A Study on “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” Submitted to the School of Management Studies University of Hyderabad In Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration Under the Guidance of Dr. SAPNA SINGH MBA‚ Ph.D Reader School of Management Studies University
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A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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Term Paper Report on CUSTOMER SATISFACTION SURVEY ON PAST FOOD RESTAURANT (Chittagong) Submitted to: Mrs. Farah Israth Lecturer Department of Business Administration Premier University‚ Chittagong Submitted By: Shubhangkar Barua Id: 0613111530 Marketing Department Premier University‚ Chittagong DATE OF SUMISSION: 13.12.2011 Letter of transmittal 3rd Nov‚ 2011 Farah Israth Lecturer Department
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CGS Working Paper CGS WP 4 Bangladesh Bank Reform Changes and Challenges Haydory Akbar Ahmed Background Paper for The State of Governance in Bangladesh 2006 Centre for Governance Studies BRAC University Dhaka‚ Bangladesh www.cgs-bu.com Ahmed: Bangladesh Bank Reform CGS WP 5 The Centre for Governance Studies at BRAC University seeks to foster a new generation of researchers‚ public administrators and citizens with critical and analytical perspectives on governance. The Centre’s State
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The Google Hacker’s Guide kushal.shrestha2053@yahoo.com http://johnny.ihackstuff.com The Google Hacker’s Guide Understanding and Defending Against the Google Hacker by kushal shrestha kushal.shrestha2053@yahoo.com http://johnny.ihackstuff.com - Page 1 - The Google Hacker’s Guide kushal.shrestha2053@yahoo.com http://johnny.ihackstuff.com GOOGLE SEARCH TECHNIQUES................................................................................................................ 3
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Partington‚ D. (2002) Essential Skills for Management Research‚ London‚ Sage Publications. * Saunders‚ M.‚ Lewis. P. and Thornhill‚ A. (2003) Research Methods for Business Students (3rd edition) Harlow‚ England‚ Prentice Hall Financial Times. * Schiffman‚ L.G. and Kanuk‚ L.L. (2000) Consumer Behavior (7thedition)‚ Upper Saddle River (New Jersey)‚ Prentice Hall. * Silverman‚ D. (2001) Case Study Research: Design and Methods(3rd edition) Thousand Oaks (California)‚ Sage Publications. * Strauss‚ A
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Ramanujan‚ S. and Nerur‚ S. (2002) “A framework for analyzing ecommerce security”‚ Information Management & Computer Security‚ 10 (4)pp. 149-458 11 12. Kotler‚ P.‚ & Armstrong‚ G (2004). Principles of marketing (10th ED.) USA: Prentice Hall 13 14. Schiffman‚ L.G.‚ & Kanuk‚ L. L. (1997). Consumer behavior. Upper saddle river‚ NJ: Prentice Hall.
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Consumer Behavior‚ 10e (Schiffman/Kanuk) Chapter 1 Consumer Behavior: Meeting Changes and Challenges 1) The behavior that consumers display in searching for‚ purchasing‚ using‚ evaluating‚ and disposing of products and services that they expect will satisfy their needs is known as ________. A) the production orientation B) consumer behavior C) narrowcasting D) positioning E) the marketing mix Answer: B Diff: 1 Page Ref: 5 Skill: Concept Objective: 1.1: Understand what consumer behavior
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