Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability Author(s): N. Craig Smith and Elizabeth Cooper-Martin Reviewed work(s): Source: Journal of Marketing‚ Vol. 61‚ No. 3 (Jul.‚ 1997)‚ pp. 1-20 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251786 . Accessed: 12/03/2013 16:10 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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[pic] A SUMMER PROJECT [pic] ON “ICICI Prudential’s brand status and awareness in the insurance market and its growth since the privatization in the insurance sector ensued by the IRDA.” (For the parted fulfillment of BA.HONS.ECONOMICS degree) Submitted To: - Submitted
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DISSERTATION PROJECT The Fashion Consumer’s attitude towards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth‚ the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose‚ there is much talk about Corporate Social
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Executive Summary The Project entitled “A Study on customer perception and effectiveness of student’s scheme on sale of laptop in Bangalore” with reference to HCL Infosystems was conducted in partial fulfillment of the Post Graduate Diploma in Management. The Study was undertaken with the objective of: Analyzing the customer perception regarding HCL Laptops and finding out the effectiveness of students scheme on sale of Laptops. The study has also taken into consideration the key demand
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L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
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Issues of Security and Privacy in Electronic Commerce Part I ---- Introduction & Motivation Peixian LI pl9a@cs.virginia.edu Introduction Since the invention of the World Wide Web (WWW) in 1989‚ Internet-based electronic commerce has been transformed from a mere idea into reality. Consumers browse through catalogues‚ searching for best offers‚ order goods‚ and pay them electronically. Information services can be subscribed online‚ and many newspapers and scientific journals are even
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RESEARCH REPORT ON EFFECTS OF BRAND IMAGE ON CUSTOMER BUYING BEHAVIOR ON CLOTHING BY SIDRAH MERAJ FA10-BB-0026 SHIGREF AQEEL FA10-BB-0017 FATIMA ARSALAN FA09-MM-0033 Research is done for our marketing research course submitted to SIR NAEEM SHAIKH ACKNOWLEDGMENT Firstly we would like to thanks Almighty Allah who has given us the opportunity and grace to see every new day and made it possible for us to accomplish the final project report on the
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Table of Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 Chapter 1 . INTRODUCTION 6 1.1 MAGAZINE INDUSTRIES: THE INDIAN SCENARIO 6 Chapter 2 . LITERATURE REVIEW 10 Chapter 3: OBJECTIVES 15 PRIMARY OBJECTIVES 15 SECONDARY OBJECTIVES 15 Chapter 4 : RESEARCH METHODOLOGY 16 RESEARCH PLAN 16 Data Sources 16 Research Approaches 16 Research Instruments (Questionnaire Construction) 17 Sampling Design 17 COLLECTION OF DATA AND ANALYSIS 18
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A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD Submitted by SATHYANANTHAM.U Reg No - 40909631047 of KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY MADHURANTHAGAM (T.k) - 603308 A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT ANNA UNIVERSITY:: CHENNAI 600 025 JUNE 2011 ANNA UNIVERSITY: CHENNAI
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Pearson Education (Singapore) Pvt. Ltd. Bearden W.O‚ Ingram T.N and LaForge R.W (1998) Marketing – Principles and Perspectives. McGraw-Hill Companies‚ Inc. Gregory‚ R.L.(1972‚ June 24). Seeing as thinking. Times literary supplement Gregory‚ R.L.(1980) Schiffman‚ L. G. & Kanuk‚ L. L. (2007)‚ Consumer Behaviour‚ Saddle River: Pearson Education Solomon‚ M Anderson‚ E. W. and Sullivan‚ M. (1993) The Antecedents and Consequences of Customer Satisfaction for Firms‚ Marketing Science‚12 (Spring)‚ 125 - 143
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