nd nd 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING GENERATION Y AND CHOICE OF MOBILE SERVICE PROVIDER: A STUDY ON THEIR PURCHASING DECISIONS IN CHOOSING A MOBILE SERVICE PROVIDER. Evelyn Toh Bee Hwa Taylor’s University Taylor’s Business School. toh.evelyn@taylors.edu.my Eva Lim Wei Lee UCSI University. evalim@ucsi.edu.my Robin Cheng Taylor’s University Taylor’s Business School. Robin.cheng@taylors.edu.my ABSTRACT The biggest group
Premium Mobile phone Generation Y Decision making
Bibliography: * Schiffman‚ L. G. and Kanuk‚ L. L. (2004). Consumer Behavior. Eight Edition‚ Prentice-Hall of India.
Premium Environmentalism Environment Cosmetics
OBJECTIVES OF THE STUDY: 1. To find out the customer satisfaction of the car segments in Hyderabad market. 2. To know about the features of major participants of car industry. 3. To analyze the consumers attitude towards Hyundai Cars. 4. To elicit the influencing factors which the people consider when they are planning to buy a car. 5. To study the consumers attitude and customer satisfaction with respect to Hyundai. 6. To know the customer attitude towards after sales service. 7. To verify the
Premium Automotive industry Ford Motor Company Automobile industry in India
A SUMMER INTERNSHIP REPORT ON EUREKA FORBES LIMITED CUSTOMER SATISFACTION OF WATER Purifiers SYSTEM Submitted To‚ MR. SUDIP CHAKRABORTY SR. DIBISIONAL SALES MANAGER DEBI PRASAD NAYAK SCHOOL OF MANAGEMENT STUDIES Submitted By‚ SCHOOL OF MANAGEMENT STUDIES Near D.C. Court junction‚ Dimapur‚ Nagaland‚ India PREFACE PREFACE It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when
Premium Water purification Marketing
To Study the Consumer Preference Regarding Airtel and Vodafone (Study of Amritsar City) Project Report Submitted to Dr. IT BUSINESS SCHOOL Affiliated to Punjab Technical University‚ Jalandhar In partial fulfillment of the requirements of MBA Degree (2009-2011) SUPERVISED BY: SUBMITTED BY: Miss. Ujjal Sandhu Hemant kakkar Roll No 94462236760
Premium Mobile phone
INTRODUCTION For any company‚ to maintain an already established brand name is as equally a challenging task as the creation of the brand. In today’s challenging market environment‚ any business is expected to continuously focus on organizational learning and continuous improvement and introduction of products and services to stay alive in the market. Continuous learning helps organizations to identify gap between the current business and areas which could be tapped with the help of existing
Premium Marketing Strategic management Brand
Research Term Paper Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value
Premium Automotive industry Renault Tata Motors
SIP/APPLE/IBS/09BSHYD0245 A PROJECT REPORT ON “THE VARIOUS IMC STRATEGIES THAT CAN BE ADOPTED TO ENHANCE THE PREFERENCE FOR APPLE ISTORE IN HYDERABAD” BY DEEPAM JAIN 09BSHYD0245 For Reliance Digital’s Apple iStore A report submitted in partial fulfillment of the requirements of the MBA program of Icfai Business School‚ Hyderabad Submitted to Prof. Sourabh Bhattacharya (Faculty-Icfai Business School) Date of Submission-14th
Premium Marketing
UNIVERSITY OF MUMBAI No.UG/194 of 2009 CIRCULAR:- A reference is invited to the Ordinances‚ Regulations and syliabi relating to the Bachelor of Mass Media (B.M.M.) and to this office Circular No.UG/222 of 2002‚ dated 20th May‚ 2002 and the Principals of the affiliated colleges in Arts and the Professor-cum-Director‚ Institute of Distance Education are hereby informed that the recommendation made by the Ad-hoc Board of Studies in Bachelor of Mass Media (B.M.M.) deep course at its meeting held
Premium Advertising Marketing Brand
CHAPTER- I CUSTOMER SATISFACTION 1.1 INTRODUCTION: The customer is a person who buys goods or services for some price. The success of an Enterprise heavily depends on customer Satisfaction. It is the period of customer era. Every customer knows his right and responsibilities. The relationship between customer and seller is very essential. There should be regular‚ smooth and friendly relationship between customer and seller. When there is no cordial relationship between customer and seller
Premium Samsung Group Samsung Electronics