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    and Law Silvio Napoli at Schindler India (A) – A Case Analysis ____________________________________________________________ __________________ CASE ANALYSISSCHINDLER INDIA Schindler Holding Ltd‚ a respected Swiss elevator company‚ was established in 1874 by Robert Schindler and the first Schindler elevator was installed in India in 1925. After technical and sales collaborations with Indian companies‚ ECE and Bharat Bijlee Ltd.(BBL) in 1958 and 1985‚ Schindler Ltd decided to setup a wholly

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    Executive Summary According to the case Silvio Napoli at Schindler India (A) by Fagan‚ Yoshino‚ Bartlett (2006)‚ the world elevator leader Schindler was searching for ways to enter the India market in the year of 1998. Silvio Napoli‚ who was a young Harvard educated Italian and had been working with Schindler since 1994‚ was appointed by the Verwaltungsrat Ausschuss (VRA) to establish the India operations as a Vice President. In Schindler‚ Napoli was well known for his ‘Swatch Project’ which was

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    Silvio Schindler in India

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    and escalator manufacturer Schindler Holding‚ Ltd. decided to expand its operations to India. As the technology leader in elevators‚ Schindler was confident that the Indian market provided significant opportunities for growth. The venture in India would be different from Schindler ’s other subsidiaries in several ways. Rather than focusing on Schindler ’s success with custom equipment‚ the India operations would focus on standardized products. In addition‚ Schindler planned to outsource all

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    India Swot Analysis

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    1 India: SWOT Analysis For Indians who have access to western education and possess english speaking skills‚ times couldn’t have been better. A generation ago‚ no one could have imagined the plethora of job options available today – IT‚ BPO‚ media‚ finance‚ insurance. Even traditional professions like journalism provide many more opportunities than they did a couple of decades ago. Economic upliftment can be seen clearly in most parts of urban India. Perhaps‚ the concept of middle class values

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    MBA was selected as head of India expansion project from Schindler Holding Ltd. Napoli was involved in the planning of the Indian subsidiary and had worked closely with key Schindler executives on other strategic initiatives. Schindler Holding Ltd‚ a Swiss based organization headed by Alfred Schindler‚ was technology leader in elevator and escalator manufacturing. Worldwide it had revenues of $4 billion and employee strength of over 38‚000 in 97 subsidiaries. Schindler was confident that the Indian

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    Was Silvio the right choice for general manager of Schindler¡¦s India operations? Why/Why not ¡V give details. This question can be answered by taking following 3 things in consideration. 1.1 Silvio¡¦s characteristics This can be better explained by detailing his strengths and weaknesses. 1.1.1 Strengths: As per Luc Bonnard‚ they trust him 100%‚ he has courage‚ he is young and flexible‚ he is generalist not specialist‚ and willing to go to India. So here is the list of his strengths with the reason

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    Questions: „X Evaluate the logic of Silvio Napoli ’s strategy for selling standardized elevators in India. „X What should Silvio do about the order for non-standard elevators? To understand Silvio Napoli ’s strategy for selling standardized elevators in India‚ let us first take a look at the Indian markets using the CAGE framework: Culture Economic - Sensitivity of Indian employees to organizational power and relationships - Different management styles of Indian managers ¡V "friendly

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    1. Was Silvio the right choice for general manager of Schindler’s India operations? In order to determine if Silvio Napoli was the right choice for general manager at Schindler India his abilities and weaknesses have to be taken into consideration. In the table below those are summarized in order to facilitate a judgment of the decision whether he was the right person to be general manager or not: Strengths + | Weaknesses - | Took part in creating business plan; Good knowledge of goals and

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    the following points summarise the issues found with Napoli’s strategy in expanding Schindler into India. There were many issues that arose throughout the process of setting up Schindler India. We have broken these down into three main categories and listed the relevant issues below them. Problems with Marketing No customisation of products reduced the number of customers that were interested in buying a Schindler elevator. The business strategy created by Silvio was very rigid and did not allow

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    Silvio Napoli at Schindler India 1. What relationships does he need to establish beyond his India team for his strategy to be successful in India? * European Company relationships – Head of Procurement‚ Supply Chain‚ Manufacturing and the Financial Controller responsible for South Asia region * Relationships with key functions of government – example Taxation and tariff – so as to remain ahead of the regulatory changes and build expediency into the process. Very critical in a country

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