Report On Marketing Management K&N’s (Marketing Mix) Submitted To: Madam Shumaila Dilawar Submitted By: Aneela Jabbar BB-08-15 Aqsa Mehmood BB-08-06 Arif Zafar BB-08-8 Rabeea Rafiq BB-08-33 Sahar Naveed BB-08-54 Sana Fatima Malik BB-08-64 Zobia Malik BB-08-19 Dedication We dedicate this work solely to our loving and supporting friends and teachers and those who have ever been praying for our success. Acknowledgements First
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Theory X and Theory Y Understanding Team Member Motivation What motivates employees to go to work each morning? Many people get great satisfaction from their work and take great pride in it; Others may view it as a burden‚ and simply work to survive. This question of motivation has been studied by management theorists and social psychologists for decades‚ in attempts to identify successful approaches to management. Social psychologist Douglas McGregor of MIT expounded two contrasting theories
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Quantitative vs. Qualitative Research: “Are they REALLY that Different?” Anthony Sondergaard June 7‚ 2009 Quan/Qual- Really Diffferent? From the reading done in the first two chapters of our textbook‚ it is easy to see the major differences between the quantitative and qualitative approaches to research. They are two very distinct and separate ways to obtain information for the study of almost anything the human being could want to
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Theory X and Theory Y From Wikipedia‚ the free encyclopedia This article may require copy editing for grammar‚ style‚ cohesion‚ tone‚ or spelling. You can assist by editing it. (October 2014) Theory X and Theory Y are theories of human motivation‚ created and developed by Douglas McGregor at the MIT Sloan School of Management in the 1960s‚ that have been used in human resource management‚ organizational behavior‚ organizational communication and organizational development. They describe two contrasting
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between two types of scientific theories‚ theory X and theory Y. He relates these two theories on two managers (Dave and Val) who are in the same organization (Telecommunication company)‚ however in different departments. He continues to talk about how they use their management skills on their employees based on theory X and theory Y. Douglas McGregor‚ an American Social Psychologist‚ proposed X-Y theory in his 1960 book “The human side of enterprise”. Theories X and Y are still referred in the field
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CHAPTER 4 Quantitative and Qualitative Research Learning Objectives for Chapter 4 Upon completion of this chapter‚ the reader should be able to: @ Understand the differences between quantitative and qualitative research‚ including: @ @ @ the differing assumptions underlying the two approaches; the methods typical of each approach; and Understand and discuss how these two approaches to research differentially influence the scientific questions asked‚ the methodologies employed
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References: Alotaibi‚ B.N. (2012)‚ “The Comparison between Qualitative‚ Quantitative‚ and Single subject design”‚ A Paper presented by Dr. Bander N. Alotaibi. Accessed On: 19th‚ December‚ 2012. Retrieved From: (http://dr-banderalotaibi.com/images/boho/qualitative‚%20quantitative‚%20and%20single%20subject%20design.pdf) Charoenruk‚ D. (2012)‚ “Communication Research Methodologies: Qualitative and Quantitative Methodology”‚ Qualitative and Quantitative Methodologies. Accessed On: 19th‚ December‚ 2012
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Abstract During the 1980s‚ market research practitioners and academic marketing researchers witnessed a growing interest in qualitative research. A review of the practitioner and academic literature on qualitative market(ing) research reveals the commonalities and the differences in the ways each group represents‚ thinks about and practices qualitative research. Areas where both groups might benefit from sharing ideas and information and from closer links generally are discussed. Article Type:
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This Essay will compare and contrast two different research methods that are qualitative and quantitative methods endeavouring to highlight differences and similarities between them‚ and providing example how they are applied through airline industry. According to Kotler et al.( 2010 p. 124-125) “ Marketing research is a process that identifies and defines marketing opportunities and problems‚ monitors and evaluates marketing actions and performance‚ and communicates the findings and implications
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Business research is‚ arguably‚ founded on the study of social interactions within the realm of commerce and trade. Until recently‚ such research has seen staunch counter-position of two research paradigms: quantitative and qualitative‚ the first deriving from positivism‚ the latter from interventionism. Indeed‚ the positions taken by individual researchers vary considerably between those like Bryman (1988) who argues for a “best of both worlds” approach by suggesting that qualitative and quantitative
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