Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
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Case Analysis of BMW Problem: While the worldwide performance of BMW had continually improved around 1990s‚ its position in the U.S. had not improved. BMW experienced the steady unit sales decline in the United States from its 1986 peak of 96‚000 units to 53‚000 in 1991. Thus‚ Karl Gerlinger‚ the president of BMW North America‚ needed to find a solution to carry BMW to a leading position in the U.S. market. Before achieved the final goal‚ Gerlinger had to focus on three issues: first‚ he must
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Electric bicycles are good for city use‚ but really only city use. They let you breathe less fumes‚ don’t emit much pollution‚ let you commute to work without being sweaty‚ and carry your groceries home up and down the hills without much effort. They make daily life a little more convenient without the wastefulness of a car. If you’re cycling for any other purpose‚ however‚ I would recommend against going for an electric bicycle as your only bicycle. Electric bicycles are particularly terrible
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The Bicycle Short Story In the story “The Bicycle” by Jillian Horton‚ Hannah‚ the main character‚ is a pianist who lives with her aunt‚ Tante Rose. She is given the opportunity to travel to New York so she can audition at a school. Unfortunately Hannah does not take that opportunity and decides to stay. In this case I agree with her decision at the end Firstly‚ Hannah lived all her life with very limited time for herself. Everything revolved around piano and her Jewish religion. She wanted to live
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redesigning the bicycle saddle is to lessen the uncomfortable sitting on the bicycle saddle‚ giving cyclist the maximum pleasure of riding of the bicycle. This is because the current bicycle saddle causes pain to the soft perineal tissue‚ the major part of the human’s tissue that has direct contact to the saddle. The pain that comes from the saddle is because all the pressure from the cyclists’ weight is directed onto the soft perineal tissue. Therefore‚ with the new design of the bicycle saddle‚ less
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The benefit of riding a bicycle There are many advantages to riding a bicycle. Firstly‚ as we all known‚ riding a bicycle is good for our health. It is really a kind of good exercise to strengthen our muscles and to decrease the chance to get disease. Almost all muscles will take movement when you are taking a bike. When you keep on riding‚ it can keep your body fit and strong. Besides‚ riding a bike is the cheapest way of travelling apart from walking. You don’t need to buy petrol or bus tickets
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’The Bicycle Thieves’ is simple story set against the backdrop of post-war‚ poverty stricken Italy. It focuses on the story of a man‚ Antonio‚ searching for his bike that was stolen from him with his son Bruno. Although the story seemingly is focused on one man and his son‚ it depicts the struggles of many others throughout the film. Morality also plays large role in The Bicycle Thieves. The viewer understands that it was wrong for the their to steal the bicycle from Antonio‚ but after seeing
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Bicycle Thieves Reflection In the film Bicycle Thieves‚ directed by Desica‚ the use of realism is portrayed. This film is taken place in Italy during 1984; it revolves around the main character Antonio and his son Bruno. After getting his bicycle stolen from a man‚ Antonio goes on a quest with his son in order to find the bicycle he and his wife pawned in order to help him with work. In the end‚ Antonio becomes desperate for a bicycle because of the words a seer he had gone to see concerning his
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FIN-1103: Principles of Marketing Assignment Details Dear students‚ this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well‚ let’s see…. The write up: As you know‚ marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes
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There are many people who prefer the privileges and speed of a car over an environmentally friendly bicycle. In most cases a vehicle is most prominent because it seats more passengers‚ it’s a time saver‚ and most important it has the capability of keeping families comfortable. Although bicycles are less expensive and easier to maintain‚ I prefer the quickness and convenience of a car. Firstly‚ unlike a bike‚ vehicles hold more than one passenger‚ which is mandatory for most families. Because my
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