NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
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Taylor’s Scientific Management theory illustrates that instead of using rule-of-thumb‚ managers should develop a science for each element of a man’s work. They scientifically select‚ train‚ teach and develop employees.( Frederick Winslow Taylor ‚1911) Workers have to be fully cooperated “without asking questions or making suggestions”( Frederick Winslow Taylor ‚1909‚P87). However‚ in Mayo’s Human Relations Management workers and managers make decisions together and workers have certain degree of
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THE EVOLUTION OF MANAGEMENT For thousands of years‚ managers faced the same issues and problems confronting executives today. Around 1100 B.C.‚ the Chinese practiced the four management functions—planning‚ organizing‚ leading‚ and controlling. Between 400 B.C. and 350 B.C.‚ the Greeks recognized management as a separate art and advocated a scientific approach to work. The Romans decentralized the management of their vast empire before the birth of Christ. During the Medieval Period‚ the Venetians
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Scientific Management Taylorism Frederick Winslow Taylor (1956-1915) observed in his role as a apprentice machinist that workers used different and mostly inneficient work methods. He also noticed that few machines ever worked at the speed of which they were capable. Also‚ the choice of methods of work were left at the discretion of the workers who wasted a large part of their efforts ussing inefficient and unstead rules-of-thumb. They kept they craft secrets to themselves (between the group
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even expanded throughout the Western Electric company system between 1936[-]1955. The Hawthorne effect‚ defined as the tendency under conditions of observation for worker productivity to steadily increase‚ was discovered during the earliest "scientific management" phases of the research. It was suggested that when human work relations (ie.‚ supervision and worker camaraderie) were appropriate‚ adverse physical conditions had little negative effect upon worker
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Study Analysis- Zara ABSTRACT This paper is based on case study on operation management and positioning strategy of Zara‚ one of the world’s fastest growing manufacturers of fashion clothing. Also a world leading fashion retailer brand of Inditex. The case study outlines how Zara transforms from a local clothing retailer it into a global successful brand. It addresses few components in the case study‚ such as the products and process control and integrate business model used in Zara. The case also
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Zara Case Analysis Operations Management MBM1110 Table of Contents Executive Summary ................................................................................................................................. 3 Introduction ............................................................................................................................................ 3 Outstanding Operational strategies .......................................................................................
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Question 1.1 - Competitors It is most interesting to compare Inditex’s financial results with H&M. Similarities Low prices and relatively high fashion content Both are mainly European based Strong international expansion strategy Both have reasonable but not excessive physical quality In terms of positioning‚ Gap and Benneton are less fashion driven and more expensive Differences: H&M mainly outsources its production (outsources 50% of its production in Europe as well‚ but has slightly
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Discussion Questions:1.What type of generic business strategy is Zara pursuing?Zara has a low price strategy because they can use a lower cost structure than their competitors. The quality of the products is lower and they can cut costs so offer a lower price. So we can speak of a cost leadership strategy‚ low cost what gives low prices. On the other hand‚ Zara has also a differentiation strategy. They are unique in a what that they see what the new fashions clothes are and that they are able to
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ZARA CASE STUDY: THE COMPANY WHERE EVETHING COMMUNICATES Paloma Díaz Soloaga and Mercedes Monjo ZARA CASE STUDY THE COMPANY WHERE EVERYTHING COMMUNICATES Paloma Díaz Soloaga. Head of Fashion Communication and Management. Centro Universitario Villanueva. Universidad Complutense de Madrid. SPAIN soloaga@villanueva.edu Mercedes Monjo. Responsible Textile International Marketing‚ Men’s Collection Carrefour. SPAIN This case has been published by the Journal HARVARD DEUSTO MARKETING
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