Introduction Capstone is a business simulation designed to teach strategy‚ competitive analysis‚ finance‚ cross-functional alignment‚ and the selection of tactics to build a successful and focused company. In each round‚ we have to meet the buying criteria for our customers in each segment. We have five different products: Traditional Segment‚ Low-End Segment‚ High-End Segment‚ Performance Segment‚ and Size Segment. Each round is a year in the company’s life and decisions are made in research and
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SIMULATION DEBRIEFING 1.Describe (a) the prioritization process and (b) the governance structure. The prioritization process involves the below steps‚ * Strategic goals and objectives * A clear articulation of the company’s overall strategy is created which includes the details of customer/market segments. * A distinctive advantage in products or services and the overall investment in R&D. a set of percentage of sales and the amount‚ which varies by industry and by
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SCM 404 Demand Fulfillment Spring 2014 1. Implied Demand Uncertainty (IDU) has important implications for the structure and performance of a supply chain. Consider the table below from class on 1/9/13. For each customer characteristic or need‚ explain the meaning of the “+” or “-“ and explain why that characteristic has that effect. (3 points) Customer Need Impact on IDU Quantity of individual order + Response time (customer desired lead time) - Variety of products + Service level
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The University of Kansas - School of Business Course Syllabus – SCM 305 Business Decision Making Spring 2015‚ Wescoe 3140 1:00-2:15‚ Tuesday/Thursday Instructor: Joe Walden E-mail: joewalden@ku.edu Office: 118i Summerfield Office hours: Tuesday/Thursday: 9:00-11:30 PM; Monday/Wednesday 8:00-10:30; Or by appointment TAs: Jamie Mack Pamela Carper Deepa Anant Jill Carroll Angie Kim Course Description: This course is an introduction to decision making encountered
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DAMRO: Reach the globe with furniture Established in 1986‚ Damro has come a long way from its humble beginnings. It’s current vision is to be among the world’s largest furniture manufacturers offering a diverse range of modern and traditional furniture. It has expansion plans for over 150 Showrooms globally‚ while already there are over 50 showrooms in India alone. According to Damro‚ their basic success depends on the ability to produce high quality furniture at affordable
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Poverty Across the Globe Being in a situation with little or no money has many negative effects on people. Not only in poor countries‚ but many families in the United States too experience poverty. Poverty can mean many different things. Not having a good primary school or health center‚ not having access to safe drinking water‚ powerlessness and discrimination. As years go on‚ poverty will continue to worsen if nothing is done about it. There are many solutions to reduce the number of people living
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Overview Our company Orange experienced a very successful campaign and grew more profitable over the six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition‚ we placed fourth holding 12 percent market share. We initially targeted the Mercedes market‚ and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability‚ we suffered a loss moving from Quarter 1 to Quarter 2‚ which is typical of most early-stage companies
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Phase 2: 2016 - 2018 Synopsis You selected Pursue Big-Box Distribution‚ Expand Online Presence‚ and Develop a Private-Label Product and declined no opportunities . Below is a synopsis of how each opportunity affected your Working Capital and Cash Flow. Pursue Big-Box Distribution Taking on Mega- Mart Inc. as a customer resulted in impressive top-line growth but the company’s EBIT margin declined. Revenue’16’17’1805K10K $7‚100 Opportunity EBIT’16’17’180250500 Opportunity Free Cash Flow’16’17’180-2K-1K
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Thomas Shewman Eaton MKT 300 9 December 2012 Simulation Paper In the first quarter and second quarter‚ I had to develop my brand name‚ the target segment‚ the responsibilities as Vice President‚ and location of where I will sell my product. I chose the name Pacers for my brand name. When I think of selling computers‚ I want a brand name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When
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“Texting Speeds of Globe and Smart” Renz Vicson Lu Dionisio Lennard Joseph U. Laya Theresa Candise P. Lina ABSTRACT People use their cell phones for work and school. Today people want instant gratification. Everything has to be as fast as possible. Technology has improved and communication happens in an instant. This study deals with the texting speeds of two cellular networks‚ Globe and Smart. Text messages will be sent and received through the same network. The time it takes when the message
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