decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer chip instead of a black magnetic
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Scope Statement (Version 1.0 ------------------------------------------------- Project Title: Project Management Intranet Site ProjectDate: February 19‚ 2013 Prepared by: Joe Schmoe | Project Justification”Tanner Blutig‚ CEO of Conglomerated Chaos Systems‚ Incorporated (CCSI)‚ initiated the concept of this project being undertaken in order to assist the company in meeting its strategic goals. By utilizing the company’s current pool of experience and high level of expertise‚ the new intranet
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LIMITATIONS OF VO2MAX INTRODUCTION The maximum volume of oxygen that the body can consume‚ transfer‚ or employ during a given exercise is called VO2max. This indicates the physical well-being of an individual. However‚ a multitude of physiological functions limit a person’s endurance for exercise by limiting maximum oxygen consumption by the body (Katch et al.‚ 2011). VO2max is used to determine the fitness levels‚ not only in athletes‚ but also in patients with heart failure‚ and is therefore
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Airbus A300B4-203 Limitations The information provided in this document is to be used during simulated flight only and is not intended to be used in real life. Attention VA’s - you may post this file on your site for download. Please do not post this information as a web page on your site. To all others: This information is provided for your personal use only. Distribution of this information in any form is not permitted without my approval. Distribution of this information in any payware product
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1.0 Introduction The term “customer loyalty” is indisputably one of the most widely studied subjects by researchers in the world‚ intensively evolving over the years. According to past reviews‚ loyalty has been defined as a repeat purchase that is a result of a preference‚ attitude or market share. However‚ according to Uncles‚ Dowling and Hammond’s (2003) review of literature‚ there is no universally agreed definition (Jacoby and Chestnut‚ 1978; Dick and Basu‚ 1994; Oliver‚ 1999). Therefore‚
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Universal College Laboratory Inventory System Acknowledgement This research was supported by Mr. Virgilio V. Doza for sharing his pearls of wisdom with us during the course of this research. We are also immensely grateful to (List names and positions) for their comments on an earlier version of the manuscript‚ although any errors are our own and should not tarnish the reputations of these esteemed persons. Executive Summary Table of Contents List of Figures and Tables I. Introduction
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Scope Creep in the Project Management By Raul Bernardino Introduction: The importance part of project success and project deliverable are clear defining the project scope. In any project‚ the scope has to be defined in which to state what things that are include and exclude in the project. In the theory the scope should not be crept because it has to be defined in the very beginning of the project planning. However in the reality the scope is creeping according to the needs or change control in
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Scope Case Analysis Introduction Scope represents green‚ mint-tasting mouthwash and it is leading brand of the health-care division of P&G. It was first introduced in 1967 and was positioned as great tasting‚ mouth refreshing product that provides bad breath protection. This brand became market leader in 1976 and since then it has enjoyed the position of market leader. Procter and Gamble is one of the most successful costumer companies in the world‚ It markets its brand in more than 140
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STRATEGIC MARKETING Mid-Semester Exam Spring‚ 2009 Name: Erika Woodhouse 1. Evaluate the changes that have occurred in the Canadian mouthwash market in the past three years and their impact of Scope. Be specific. (20) In 1987 the growth rate for the mouthwash market experienced a 26 percent increase due to the introduction of new flavors. Brands were adding unique customization to attract consumers to their brand‚ and as a result the market as a whole grew. Since then the growth rate
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Scope creep can be defined as tendency for the project scope to expand over time.It happens when the project gradually begins to shift from its original scope.Scope creep is commonly called the leading cause of project failure. A project manager often tries to manage scope creep. The goal in managing scope creep is to try to minimize the impact of any changes on the project‚ such as on the timeline and cost. The best way to minimize scope creep is to define the requirements up front as thoroughly
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