Scope Case Report From: Gwen Hearst To: Management cc: VP of Product Development VP of Sales VP of Market Research VP of Finance VP of Advertising Subject: Scope Marketing Strategy Date: 1/5/1991 The current strategic efforts for the Scope brand are successful‚ but a competitive threat has brought about concerns as to whether Scope can continue to be profitable in the marketplace. An emerging segment
Premium Marketing Brand Brand management
Scope – Situational Analysis I. Internal Analysis A. Overall objectives 1. Provide superior quality 2. Benefit from the part of the market that was focusing more on health-related benefits. B. Overall Strategy 1. Differentiation – offer a product that was different than the competitors C. Target Market 1. Health conscious individuals 2. People who wanted their mouthwash to fight bad breath but also taste good. 3. People who shop in convenient places
Premium Marketing Mouthwash
Introduction There are a number of factors that can contribute to the growth of a population and these trends can be seen in a number of species. It is generally believed‚ from an ecological perspective‚ that populations will display either an exponential of logistic growth rate. If optimal environments are consistently maintained with no biotic or abiotic limiting factors (excess food‚ excess space availability‚ optimum climactic environment‚ no predation‚ etc) then a population will grow in
Premium Population ecology Population growth Population
This discussion board is about the scope of nursing practice. The scope of nursing is defined by each individual state with the help of the American Nurses Association. The purpose of this posting is to define the scope of nursing practice by the Ohio Board of Nursing and the American Nurses Association. The American Nurses Association states that the scope of nursing practice must answer the questions of “who‚” “what‚” “where‚” “when‚” ““why‚” and “how” to describe its complete picture‚ complex
Premium Nursing Patient Health care
Scope of Entrepreneurship development in India Introduction We are a very young nation – just over 55 years since independence – setting out on a path of sustained economic growth‚ for decades to come. We already have over a billion fellow Indians. Within the next 20 years‚ we will have 400 million people below the age of 35 years – more than the entire population of the United States! Each person‚ in this bold new generation‚ will be in the prime of his or her life‚ striving for a better tomorrow
Premium Entrepreneurship Infosys Economic growth
Limitations of Data Mining Data mining is one of the more efficient tools when it comes to looking for specific characteristics over large amounts of data. It is as simple as typing in certain keywords and the words being highlighted in certain articles and other data. Data mining however‚ is not nearly a perfect process. It has certain limitations and capabilities that can vary by situation. The article N.Y. bomb plot highlights limitations of data mining‚ brought up a few very good points
Premium Data mining
Procter & Gamble— Scope 44 CASE 26 A s Gwen Hearst looked at the year-end report‚ she was pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter & Gamble’s
Premium Dental plaque Brand management Brand
Benefits and Limitations of Organizational Development Benefits of OD •Change throughout the organization •Greater Motivation •Higher Job Satisfaction •Reduced absences •Increased Productivity •Lower turnover •Better quality of work •Improved teamwork •Better resolution of conflict •Commitment to Objectives •Increased willingness to change •Creation of learning individuals and groups Job satisfaction is the extent to which a person is gratified or fulfilled by his or her work. A satisfied
Premium Learning Knowledge Management
The government has to find reasonable ways to achieve or implement its legislation based on the concept of proportionality. Through establishing the reasonableness of the limitation‚ the objective of limiting the right to legal counsel during questioning seems to be overriding the constitutionally protected right. The limitation on the right to legal counsel during interrogation would be clearly unjustified since its purpose is inconsistent with the values of a “free and democratic society’’. It
Premium Law Human rights United States
LIMITATIONS OF ACCOUNTING INFORMATION The contact groups of decision-makers have widely different information needs about an enterprise. It must be stressed that accounting is only one of a number of sources on information available to decision-makers though they are sometimes tempted to place more faith in accounting than excepted. Other sources are just as important if not more important than the information provided by the financial statements. It is therefore essential to highlight the limitations
Premium Balance sheet Generally Accepted Accounting Principles Economics