of declining sales‚ should Levi’s sell a brand to mass discount retailer‚ Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue‚ photocopiers‚ and jeans. Did you answer Kleenex‚ Xerox‚ and Levi’s? I bet you did. The #1 apparel brand for brand awareness and recognition‚ “Levi’s” is virtually synonymous with “jeans.” In the past several years however this strong brand recognition has failed to translate into sales growth and in
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All businesses need a sales function in order to identify and target potential customers‚ develop a reliable customer relationship and provide goods and services in return for funds (Chris Anderson 2009). Without this core activity‚ businesses could easily drop out of competition. However‚ in today’s hectic and intricate selling environment‚ ethical behavior has been more and more taken for granted and has gradually lost its importance (Ingram‚ LaForge and Schwepker 2007‚ 301). Many international
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Blue Pointe Healthcare- Premium Development Introduction Blue Point Healthcare is a non-profit healthcare coverage provider that has shown its interest in providing health coverage to a big consortium consisting of 75000 employees. The health coverage would provide the employees of the consortium with coverage on the health treatment received by them on a routine as well as on emergency occasions. The primary healthcare needs‚ the acute health issues‚ the surgical costs incurred‚ outpatient
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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We propose a new cloud based system that will compile all of the past sales and marketing information and current customer contacts and needs. This system will allow employees from all areas and locations access to marketing tools and sales data. The components needed to use the new cloud system are Clients which is computer hardware and software that relies on the cloud for application and other Cloud services. The other services could not run without the help of Cloud computing. The second is Services;
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Sales Letter of Road Condition System 莫茜淘 Dear travelers: Do you feel annoyed with waiting in long fleet? Were you ever no ready for the poor road condition? For everyone who goes out by driving‚ a perfect route always means a good start before a wonderful trip. Thus‚ we feel threatened by such a common phenomenon that we have to wait for nearly one hour when encountering traffic jam‚ especially in some big cities like Beijing or Guangzhou. How can we avoid this annoying problem?
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Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales‚ usage or trial of a product or service. Sales promotions are varied such as sampling‚ couponing‚ contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase
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(IFE) Matrix | 12 | 8. | External Factor Evaluation (EFE) Matrix | 13 | 9. | SWOT Matrix | 14-15 | 10. | Conclusion | 15 | 11. | References | 16 | A Case Study on McDonald’s Service Quality INTRODUCTION McDonald’s‚ the long-time leader in the fast-food wars‚ faced a crossroads in the early 1990s. Domestically‚ sales and revenues were flattening as competitors encroached on its domain. In addition to its traditional rivals—Burger King‚ Wendy’s‚ and Taco Bell—the firm encountered new
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International Business Machines- 2007 Case Study Reported By: ALARCON‚ Lyanne V. CRUZIN‚ Richelle Ann DIA‚ Minette SACE‚ Carla I. Introduction IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine. It was incorporated in 1911 as “Computing-Tabulating Recording Co.” The company later changed its name to International Business Machines (IBM) Corporation in 1924 after becoming a Fortune 500 Company. Also known as “Big Blue‚” IBM has won several
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Article Title: Go back in time with cosmetic enhancements in Medical Crown Point Summary: There are many cosmetic procedures and surgical options that are available to enhance and restore your appearance. A dedicated dermatologist in Medical Crown Point will help you restore a youthful look that you always wanted. Cosmetic surgeries and procedures are mainly performed to restore‚ change‚ and enhance your appearance. There can be a variety of reasons that can lead to enhancing your looks. It
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