PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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Service Line Development Task 2 When analyzing the community health assessment several risks and weakness are identified. There are a few risks and weakness with the current state of Oncology Services. With physicians practices already at capacity there is no room to handle the current and future demand for these services. With an aging population new cancer cases are expected to increase by 34 % in five years. Higher smoking rates also contribute to new cancer diagnosis. Another risk is the equipment
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3872865-128270Michael Faraday‚ FRS (22 September 1791 – 25 August 1867) was an English scientist who contributed to the fields ofelectromagnetism and electrochemistry. His main discoveries include those of electromagnetic induction‚ HYPERLINK "http://en.wikipedia.org/wiki/Diamagnetism" \o "Diamagnetism" diamagnetismand electrolysis. Although Faraday received little formal education‚ he was one of the most influential scientists in history. It was by his research on the magnetic field around a conductor carrying
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Drawing the Color Line Drawing the Color Line by Howard Zinn the second chapter from A People’s history of the United States. The authors writes this chapter to explain racism and how it started‚ “a continent were we can trace the coming of the first whites and the first blacks-might supply at least a few clues” he wants to use history to try to explain why it started. In this chapter Howard Zinn gives us an insight on Slavery and racism in the early 17th century of America. This chapter does
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675 Proctor and Gamble – Scope Case Analysis 10/18/2012 Industry This mouthwash market was initially developed by Warner-Lambert being pioneered by brand Listerine. In 1977 Warmer-Lambert launched Listermint mouthwash as a direct competitor to Scope. Before 1987 the mouthwash market was continuously growing on average of 3 percent per year‚ in 1987 the market experienced a 26 percent increase after the introduction of new flavor. In 1976 Scope was the leader in the Canadian
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Background Information: Intro: Drawing the Color Line shows the development of racism in our country and how our society has lowered people of a different race other than caucasian to be the "have-not’s" of society. Background Information: Sometimes it is noted that‚ even before 1600‚ when the slave trade had just begun‚ before Africans were stamped by it—literally and symbolically—the color black was distasteful. In England‚ before 1600‚ it meant‚ according to the Oxford English Dictionary:
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Method of Research Descriptive Method Descriptive research is also called Statistical Research. The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies‚ averages‚ and other statistical calculations. Although this research is highly accurate‚ it does not gather the causes behind a situation. Descriptive research is mainly done when a researcher wants to gain a better understanding
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When most people think of revolutions they think of massive wars. Little do they know‚ one individual can cause a revolution. In Fahrenheit 451 and The Revolution by The Beatles‚ individuals struggle to revolt against society‚ but it pays off in the end. Montag‚ in Fahrenheit 451‚ takes it upon himself to force an evolutional change on his society. In the song The Revolution‚ The Beatles take a look at the government and question whether the alternatives they propose are truly better than what
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Did you know what that pancreatic cancer is one of the dangerous and deadliest cancers in the world? This report will talk about pancreatic cancers‚ the number of this cancer day by day is increasing and the doctors are trying to find the cure of it. 1. There are many reasons why people get pancreatic cancer. A. And first reason is when people are getting older and their risk of pancreatic cancer increase. B. Another reason is due to smoking‚ because a cigarette contains nicotine
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& Gamble Inc: Scope Scope was introduced in 1967 by Procter & Gamble‚ is a green mint tasting mouthwash‚and was positions as a great tasting mouth refreshing brand that provided bad breathprotection. Scope held 32% share of the Canadian market for 1990. In 1970 Scope becamethe market leader in Canada‚ with many competitors‚ such as Listerine mouthwash that waslaunched by Warner Lambert in 1977 and it was a direct competitor to Scope‚ it had nearlythe same characteristics as Scope with a 12% of the
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