JetBlue Airways David Slade BUS 630 Ashford University Milan Havel January 28‚ 2012 JetBlue Airways 1.) What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace can be summed up‚ as “a leading low-fare‚ low-cost passenger airline by offering customers high-quality
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Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of Substitutes * There are few direct substitutes; * Short haul flight: the Eurostar or a ferry. * Long haul flights: no notable substitutes. Threat of new Entrants * Significant barriers to entry: such as the competitive environment‚ high regularity requirements and high capital cost requirements. * Barriers
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iv. Based on any recent service encounter for an airline of your choosing‚ draw up a flowchart for passenger pre-flight processing (assume the passenger has already purchased a ticket). Can you think of ways to make the process more efficient? More pleasant for the customer? (25 marks) To make sure that the airline service operation is fail-safed‚ efficient and more pleasant for the customers‚ we can apply poka-yokes‚ which is the procedures that prevent mistakes from becoming defects. Firstly
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CAM 2 – PARAGON INFORMATION SYSTEMS Nikita Tretyakov (091816390) Professor: Tabatha Dominguez‚ Section H 11/29/2011 MEMORANDUM ___________________________________________________________ TO: Keith Collins FROM: Nikita Tretyakov SUBJECT: Recommendation for Paragon Information Systems DATE: November 29‚ 2011 __________________________________________________________________ During the second year of Paragon Information Systems recovery from mid—1996 crisis‚ the company is in need
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Robert Traylor and Paul Barwell are tasked with optimizing supply chain management for Cathay Pacific Airways (CX)‚ one of the most profitable and respected airlines in the world. In order to maintain its outlook on growth in this increasingly competitive industry‚ their team must reduce operating costs while improving their customers’ flight experience. Since spare components represent most of the inventory value in their supply chain‚ spare parts operations should be the key focus. From the
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The objective of this report is to examine the leadership quality and the staff reaction in British Airway’s (BA). Change management are needed for British Airway’s as there are industrial disputes between the management and crew members in 2009-2011. For change to take place‚ there will be steps to take before the change should be implemented. Drastic measures and shock tactics should be taken into consideration In 2007‚ credit crunch from USA banks (BBC News‚ 2009) caused an impact globally however
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Customer Relationship Management In AIRWAYS Introduction Customer Relationship Management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. The work of CRM involves focusing on service-automated processes‚ information gathering and processing‚ and integration and automating various customer-serving processes in a company. CRM software is used to support these processes; information about customer and customer interactions
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outcome 2. Scotia Airways is a small private airline based in Glasgow‚ Scotland. The airline was launched in May 1996 by a group of independent business investors. The headquarters of Scotia Airways is located next to Glasgow International Airport. The airline operates scheduled flights‚ mainly targeting business and leisure travellers and aims to provide exceptional value for money‚ unparalleled comfort and convenience to its passengers‚ every time they are on board. Scotia Airways initially established
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SS 10: Advantages and Disadvantages of Confederation (revised Cullen 2010) The Confederation Debate raged for many years in Canada. Some people called pro- Confederationists were convinced that a union of all the British North American colonies into one nation was the only sensible long-term plan. Anti-confederationists felt that remaining a British colony was a better approach‚ while a small group of annexationists wanted to become part of the United States. There were many pros and cons to
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Tropical Delight Softdrinks Problem Statement Tropical Delight Soft drinks is a small Canadian company that has a narrow line of drinks with only three flavours that was relatively unknown in the Canadian market but popular in markets of parts of Asia‚ South Asia and Tropical countries. Situation Analysis Strengths – The soft drinks were made with 30% real juice‚ which is more appealing to consumers who want natural flavours. The products were healthy and contain real fruit juices. Although
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