Tourism is the outcome of people travelling and staying. The provision of adequate‚ safe‚ comfortable‚ fast‚ convenient and low-cost public transport is a pre-requisite for mass market tourism. Among various modes of tourist transport‚ travel by air is of the highest growth. There is now a growing concern of the impact of environmental protection of travel by air. Many countries are now investing heavily on high speed railway system. Because of increased security‚ passengers are asked to
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OBJECTIVE The objective of this lab was to determine the effects of two unknown drugs on the microtubule pathways in COS-7 cells through the process of immunostaining. METHOD Before arrival‚ the COS-7 cells were grown in culture dishes submerged in a growth medium that contained bovine serum. Two coverslips covered in the COS-7 cells were provided. After washing the coverslip with Phosphate Buffer Saline (PBS)‚ one coverslip was treated with the control solution‚ and the other was treated with
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1 Executive Summary This report discusses whether and how JetBlue should list its shares on public from several angles. Two principal incentives prove that the IPO process could be inevitable‚ even without an optimal offering price‚ and valuation models including multiples comparison and income analysis imply the firm may be underpriced. Given the situation and all assumptions‚ an increment in either offering size or price is suggested. 2 SWOT and Background JetBlue started by following Southwest’s
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Problems Identified By The Narasimham Committee 1. Directed Investment Programme : The committee objected to the system of maintaining high liquid assets by commercial banks in the form of cash‚ gold and unencumbered government securities. It is also known as the statutory liquidity Ratio (SLR). In those days‚ in India‚ the SLR was as high as 38.5 percent. According to the M. Narasimham’s Committee it was one of the reasons for the poor profitability of banks. Similarly‚ the Cash Reserve Ratio-
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Table of Contents Table of contents 1 Executive Summaries 2 Introduction 3 Analysis 4 Recommendation 8 Conclusion 9 Refferences……………………………..…………………………………………………………………………………………………………10 Executive Summary Michael Porter once said in an interview: “The airline industry is one of the biggest business that exist today. But it’s sticks to the bottom of the list when it comes to profitability.” -Michael Porter‚ Harvard Business Review‚ youtube.com
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Table of Contents 1.0 Introduction 2 2.0 Element of Marketing Mix 2 2.1 Price 3 2.2 Place 4 2.3 Product 5 2.4 Promotion 6 3.0 Corporate Social Responsibility(CSR) 7 4.0 Customer Relationship Management(CRM) 8 5.0 Marketing Strategy 9 5.1 Marketing plan 9 6.0 Conclusion 13 7.0 Reference 14 8.0 Appendix 16 1.0 Introduction Suria KLCC is one of the world tallest and well-known buildings in world. Suria KLCC remains its position as leading retail centre in
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[pic] August 12‚ 2011 [pic] Introduction and company overview Alaska Airlines was founded in Anchorage in 1932 and expanded to 22 aircraft operating within the state by 1934. In the late 70s‚ the airline began expansion to the lower Western states and by 1987 had acquired Horizon Air and Jet America bolstering its North South route structure and complementing the seasonal nature of travel to Alaska Today Alaska Air Group‚ Inc. (Alaska Air) is the holding company for Alaska
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Appendices This report identifies through research‚ the impact that marketing environmental issues have on British Airways. It clearly outlines the macro and micro environmental factors and internal factors that the new Chief Executive‚ Willie Walsh‚ has to consider in order for him to successfully drive the company forward and receive a 10% operating margin. British Airways (BA) is the UK’s largest international scheduled airline‚ operating international and domestic scheduled and charter air
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Virgin Atlantic over smaller no frills airlines. The financial performance of Virgin Atlantic is analysed over a 5 year period looking at key ratios to determine the sales and profitability of the organisation. These results are compared to British Airways financial figures as well as Ryanair’s to get a better understanding of how financially secure Virgin Airline is financially in comparison to its competitors. An analysis is then conducted of the organisations competitive strategy which identifies
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Southwest Airlines’ Strategic Management Chungsun Park Nonhanhla Nene Mohit Khatri Junbai Ma HOS 407 – Strategic Management Dr. Richard L. Valente 12/12/2011 Table of Contents Executive Summary 3 Mission‚ Vision‚ Values‚ and Goals 4 Organizational Structure 5 Management Process and Roles 6 Porter’s Five Forces 6 Threat of New Entrants 6 Threat of Substitute Products 8 Bargaining Power of Suppliers 9 Bargaining Power of Buyers 10 Rivalry 11 The Roots of Competitive
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