Chapter 1 What is Retailing? Retailing- the set of business activities that adds value to the products and services sold to consumers for personal or family use. The Retailer’s Role in a Supply Chain Retailer- business that sells products and/or services to consumers for their personal or family use and links manufacturers to consumers Supply chain- set of firms that make and deliver goods and services to consumers manufacturing wholesaler retailer consumer Vertical integration- a firm
Premium Retailing Commerce Department store
size‚ price competition‚ and demographic shifts. E-tailing is basically ordering from the internet and having those items delivered to your home. Store size plays a big role because as the stores increase in size‚ they often tend to have a scrambled merchandising strategy (when a retailer handles a number of different and unrelated items). Another part of the store size is category killer. When a retailer kills the competition by having a large amount of merchandise in a single category at really
Premium Retailing Marketing Shopping mall
before finding all the brands that Cabela’s offers. This means that there are brands who only trust Cabela’s to be their exclusive distribution channel‚ making their products available only through Cabela’s retail outlets. They also practice scrambled merchandising‚ wherein they do not only offer goods for the outdoor sports people‚ but they also offer clothes and gift items for women and children. Moreover‚ Cabela’s staffed their stores with knowledgable people to assist the customers for their purchase
Premium Retailing Online shopping Shopping
1) All of the activities involved in acquiring particular goods and/or services and making them available at the places‚ times‚ prices‚ and quantities that will enable the firm to reach its goals comprise ________. A) merchandising B) financial merchandise management C) retail pricing D) a centralized buying organization Answer: A Diff: 1 Page Ref: 384 Skill: Terminology/Concept 2) A major characteristic of micromerchandising is the ________. A) lower costs through quantity
Premium Inventory Supply chain management
they even sell medicines and other pharmaceutical products. It will definitely be hard for SM to know the exact target customer of Watson’s because Watson’s can cater almost all the market because they almost sell anything. The products are very scrambled‚ indeed that they can be classified to as a convenient
Premium Shopping mall Department store Retailing
Marketing: Retail Strategy Exam Study Guide Spring 2013 Challenges facing retailers • Consumers are bored with shopping o We are not buying as much as we use to • Over-saturation o We have too many stores • Price cutting wars & low profit margins o Cost containment o Grocery stores make about 1 cent per dollar • High customer service expectations What do retailers do? • Retailers satisfy consumer needs by offering the right product at the right price
Premium Retailing Sales
cost Bottom Line-net profit on an income statement *Same-Store sales-compares an individual store’s sales to its sales for the same month in the previous year. *Market Share-the retailer’s total sales divided by total market sales *Scrambled Merchandising- exists when a retailer handles many different and unrelated items. The result of the pressure being placed on many retailers to increase profits by carrying additional merchandise or services (with higher profit margins) that will also increase
Premium Retailing Marketing Sales
MARKETING TUTORIAL Tutorial 1 To discuss administrative issues and general discussion about unit plan‚ marketing concepts‚ study method with students. Tutorial 2 (Chapter 1) 1. Explain the concept of marketing. What are some common misconceptions about marketing? 2. Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin? 3. Define marketing myopia‚ and describe how a company can overcome a myopic view. Give
Premium Marketing
Evening MBA Program Department of Marketing Faculty of Business Studies Course Code: MKT- 502 Course Title: Business Environment Group Term Paper on “Retailing & Wholesaling” Submitted To Prof. Dr. A N M Sayeedul H. Khan Course Teacher Department of Marketing Faculty of Business Studies University of Dhaka Submitted By Md. Al- Amin ID
Premium Retailing
* Intratype Competition: competition between same type of retailers * Intertype Competition: competition between retailers that sell similar merchandise using different types of stores‚ such as discount and department stores * Scrambled Merchandising: When retailers offer merchandise not typically associated with their type of store * Retail Strategy: how the retailer plans to focus its resources to accomplish its objectives 1. Target market‚ or markets‚ toward which the retailer
Premium Retailing