An Internship Report on “Merchandising Management -A Case study on KUN SOURCING LTD. (a buying house)” Table of Contents | | |Page No. | | |Letter of submission | | | |Certification
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Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximise sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract‚ engage‚ and motivate the customer towards making a purchase. Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
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Chapter I Merchandising –Introduction‚ role‚ functions‚ types Mrs. Manju is on a visit to the neighborhood store. It sells a variety of daily essentials. She asked for jam. The merchant in the store brought it to her from the shelf at the back of the counter. She paid the bill and left the store with the bottle of jam. We notice that the merchant sold merchandise – “jam” to Mrs. Manju. If the jam is in the store‚ Mrs. Manju will not know of its existence. She is aware of it only when the merchant
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Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion‚ presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A
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The Principles of Merchandising The past decade has witnessed sea change in the world of retail‚ of which increasing competition is just one aspect. New and emerging technologies and customers fragmentation has made it even more difficult for retailers to retain consumers who are loyal to their stores. Walters and Hanharan have identified four key elements of the strategic direction that are retailer may take‚ they are: * Merchandise strategy; * Communications strategy; * Customer service
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“IMPACT OF VISUAL MERCHANDISING ON CUSTOMER FOOTFALL & THEIR BUYING BEHAVIOR IN BHARTI RETAIL LTD. (EASY DAY MARKET)” Summer project submitted in Partial Fulfilment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE‚ Ministry of HRD‚ Govt. of India) By Varun S Nath PG 09 116 INMANTEC Integrated Academy
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What I learned in Visual Merchandising I am really glad that I took this class this semester. It helped me to further my knowledge on things that are important for my major (Fashion Merchandising). I learned how to work with others‚ which I have not had to do in a while. The class also helped me to present in front of a group of people‚ which I thought I was not comfortable with‚ but once I did it‚ it gave me the feeling that I can do this anytime! I learned the basic rules on how to do a
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Colour Colour is the biggest motivation for shopping. People buy colour before they buy size‚ fit or price. People also react to the colours around the merchandise being considered. Colours are often selected for the amount of contrast they provide. The Colour Marketing Group (CMG) consists of colour specialists from most industries for which colour is a major factor in what is manufactured. The group serves as a guide‚ forecasts directions and indicated colour trends well enough in advance so
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| Event | Comments | 9:40 | Having snack on the snack mat‚ gives me his orange “you open this...please” I unpeel his orange and give it back to him. “thank you” | Polite and good Manners‚ but misses words out. | 9:41 | “Egg egg egg” “I had scrambled egg I did” – Joining in with a conversation from child B. “eyeballs‚ Eyeballs” laughing. Pointing at a water bottle in the tray with stickers on. | Still on the snack mat‚ eating. Communicating with child B. Being a bit silly with his snack. |
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COMMERCE & INDUSTRY GOVERNMENT OF INDIA MBA - Fashion Merchandise and Retail Management SEMESTER – 3 Lifestyle Merchandising HANDBOOK PREPARED BY: N.B.LAL REVIEWED BY: FDDI SCHOOL OF RETAIL MANAGEMENT HOD: MR. A K SHARMA Table of Contents UNIT TOPIC PAGE Unit-1 Introduction to Lifestyle Merchandising 3 Unit-2 Lifestyle Models-AIO 19 Unit-3 Life-style Models -VALS I 23 Unit-4 Life-style Models -VALS II 30 Unit-5 Lifestyle Products-Jewellery
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