websites: www.asa.org.uk‚ www.cim.co.uk. Textbooks: Dransfield R‚ BTEC National in Business Student Book (Heinemann‚ 2007) Visit to local businesses Campaign magazine Teaching Methods Case studies Discussions Group work Video clips of adverts Individual tasks Website research Reading Notes Assessment methods You will be assessed upon the design of a promotional campaign for a selected product which meets the needs of a given creative brief. BTEC National
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The following document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that
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English 1010 2 April 2013 Argument Analysis Essay In the first given argument “Absolutely. Government Has No Business Interfering with What You Eat” written by Bradley Balko policy analyst with the Cato Institute‚ Balko claims that our government should work towards a personal sense of responsibility for our individual health and well-being. Though it is reasonable to assume Balko makes valid points in his article there are little facts to support this claim. In the second given argument “Not
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purchase must be describe as they are this would cover any televised advertisement or vocal advertisement. An example of this would be Kelloggs special k cereal they would not be able to advertise this as weight loss cereal. They would have to say that it can be used to aid weight loss as part of a calories controlled diet. As If they just said that the cereal would make them loss weight and they didn’t then they would be entitled to sue the company for false advertising. Even though they may not have changed
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CONTENTS 1. Overview of the market: Pepsi o 1.1 – Position in the market o 1.2 – Recent market trends o 1.3 – Influences from the macro environment o 1.4 – Customer profile o 1.5 – Decision making process 2. Overview of the market: Honda Civic o 2.1 – Position in the market o 2.2 – Recent market trends o 2.3 – Influences from the macro environment o 2.4 – Customer profile o 2.5 – Decision
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taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one of the biggest Soft drink Company in the world. They manufacture carbonated and non-carbonated Soft drinks along with salty‚ sweet and cereal based snacks. Besides Pepsi‚ the company‚ Mountain Dew brand as well. Competitors – The retail carbonated soft drinks market has two giants Coke and Pepsi‚ which compete fiercely with each other to get market share. Currently Coke is the market leader
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PRE-INTERVIEW LANGUAGE AWARENESS TASK A. STRUCTURES 1. Give an example of each of the following tenses (1 sentence each) Present simple The earth orbits the sun. Present continuous I am preparing my exam. Past simple Underground staff went on strike last Monday. Past continuous I was reading while he was watching television. Present perfect simple I have completed my dissertation successfully. Present perfect continuous I have been working at the school since 2008. Present
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Marketing (IB 2090) Written essay Student number: 1211712 Word Count : 3‚ 027 IB 2090
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Unit 25: Television and Video Production Structure of the TV Industry This essay will focus on the structure of the channels the BBC and ITV‚ which will give the reader an understanding of the structure of the television and video industry in the UK. This essay will be split up into three parts; the details of ownership and income‚ systems and technologies‚ and their regulations as well as discussing the success of both companies. Details of Ownership and Income In the television sector
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For this reason‚ a system of counting sheep‚ cattle‚ and grains such as cereal was necessary to keep this trade functioning (Grigorenko et al‚ 3). This system consists of tokens‚ with each token representing a unit of goods. Tokens were fairly easy to make and the resources required were abundant in Mesopotamia. Such resources
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