Stakeholders 5 4.2.8 Directions 5 4.3 Analysis of Apple’s external environment 6 4.3.1 Macro level‚ PEST analysis 6 4.3.2 Meso level‚ Five Forces Model 6 4.3.3 Micro level‚ Business Environment 8 5 Conclusions and recommendations 9 6 References 10 Executive summary Apple started out small‚ producing visionary new products. With the combined strength of Jobs and Wozniak Apple computers soon had developed a clear strategy for the company. They wanted to make top
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MGMT 79009 Individual Assignment 2 Winter 2014 Due Date: April 17‚ 2014 The assignment will be completed on an individual basis. Your submission should be a maximum of 5 pages. Please submit your assignment in PDF format. Use the SLATE drop box to submit your assignment. Please remember to include a bibliography if applicable and to attribute ideas to the proper sources. Altex Background Following World War II‚ the United States entered into a Cold War with Russia. To win the
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The Impact on Aviation Security and Commercial Air Travel Post 9/11 The events of September 11‚ 2001 forever changed air travel security measures. The level of security and the pre-screening for commercial flights was overwhelmingly lacking and was quite frankly‚ a disaster waiting to happen. The lessons the aviation industry learned because of the 9/11 attacks‚ propelled the nation into raising the standards of security at all airports in the United States‚ which was long overdue. As a
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Marriott Corporation Abstract Marriott Corporation has three divisions – lodging‚ contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations of the three divisions differ drastically. However‚ the company has to ensure that the company uses an appropriate discount rate for
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5. Evaluate Intel’s shift in strategy under CEO Craig Barrett and new CEO Paul Otellini. Craig Barrett’s strategic focus was on innovation and R&D. He aggressively built new businesses thru acquisitions and internal ventures‚ to the tune of $12 billion. Under his leadership‚ Intel entered a myriad of new markets – wireless‚ networks‚ communications‚ and online services. In 1999‚ he changed the corporate mission statement. Intel went from “being the preeminent supplier to the new computing
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Ameritrade Case Writeup questions (do all this as if it is June 1997‚ date of the case): 1. What is Ameritrade’s capital structure? Because there is no preferred stock or long term debt‚ Ameritrade is a 100% equity firm. 2. What is Ameritrade’s cost of equity capital? CAPM= (.0643)+ (1.8264)(.188-.0559)=.2902=29.02% Return on Market=(899.470-757.12)/757.12=.188 Beta calculation on Attached Excel Spreadsheet. 3. What is Ameritrade’s cost of debt capital? Because there is
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Part A McDonald’s and Burger King are two famous fast food firms in the world. Both of them sell the same type of food‚ such as hamburger and fries. However‚ the operating systems of them are different. 1. The Differences in Processes (1) Process Maps of McDonald’s and Burger King BunHeels Bun Crownsns Patties Put in Toaster Put in Toaster Put on Grill Dress Turn Remove‚ Lay on Crown Clean Grill Add Heels Remove Remove Sear Burgers Up
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HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
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9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of press
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http://content.time.com/time/world/article/0‚8599‚1932839‚00.html#ixzz2ctZ36bgY Kroc‚ R. A.‚ 1977. Grinding it Out: The Making of McDonald ’s. Chicago‚ IL: Contemporary Books‚ Inc. McDonald ’s‚ 2010. McDonald ’s. [Online] Available at: http://www.aboutmcdonalds.com/mcd.html Moth‚ D.‚ 2013. econsultancy.com. [Online] Available at: http://econsultancy.com/my/blog/62329-how-mcdonald-s-uses-facebook-twitter-pinterest-and-google Pinterest‚ 2013. Pinterest. [Online] Available at: http://pinterest.com/mcdonalds/
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