Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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Air pollution is the introduction of chemicals‚ particulates‚ biological materials‚ or other harmful materials into the Earth’s atmosphere‚ possibly causing disease‚ death to humans‚ damage to other living organisms such as food crops‚ or the natural or built environment. The atmosphere is a complex natural gaseous system that is essential to support life on planet Earth. Stratospheric ozone depletion due to air pollution has long been recognized as a threat to human health as well as to the Earth’s
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how Apple uses the four functions of management to work with the global market and the four functions are used in creating the products. Apple has a few Internal factors within the Apple Corporation that can affect the four functions of management. The first of which is planning of the corporation; the preliminary business plan was conceived in the garage of Steve Jobs in 1976. Apple had the future goal of the company in mind making the prototype of the operating systems‚ virus protection
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Multinational corporations have existed since the beginning of overseas trade. They have remained a part of the business scene throughout history‚ entering their modern form in the 17th and 18th centuries with the creation of large‚ European-based monopolistic concerns such as the British East India Company during the age of colonization. Multinational concerns were viewed at that time as agents of civilization and played a pivotal role in the commercial and industrial development of Asia‚ South
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Case 06-65 The Minnetonka Corporation The Minnetonka Corporation‚ which produces and sells to wholesalers a highly successful line of water skis‚ has decided to diversify to stabilize sales throughout the year. The company is considering the production of cross-country skis. After considerable research‚ the cross-country ski line has been developed. Because of the conservative nature of the company management‚ however‚ Minnetonka’s president has decided to introduce only one type of the new
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the world by different companies‚ and every state had his own company. We could think that Ryan air‚ battled this ‚ in fact they used the liberalism of the other airlines companies to put themselves in the Market. The fact was that in this time‚ only the big companies that used to be the only ones had the permission to operate in the important airports. That’s a bad point for Ryan air‚ because it’s important to captivate the customer where he is. And they are in the big airports
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The case in discussion is about the Kikkoman Corporation of Japan. They are the oldest and most recognized producers of soy sauce in Japan. The company’s vision statement is that of contributing to the exchange of cultures through similar tastes and flavors. This case deals with the issues of the soy sauce industry and the challenges that the Kikkoman corporation faced keeping up with the globalization of the market for soy sauce. Their market share has always been strong in the industry‚ yet
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Air pollution is one of the virtual problem nowadays. There are many reasons of it but mostly it is caused by cars‚ growing cities‚ development of economy and industrialization. Clean air consist of several gases. When some other gases or dangerous elements get into the clean air‚ pollution is inevitable. Ozone layer is affected too much by pollution and it will cause serious disturbances on the environment. People are the main cause of pollution because the things that we use contain dangerous
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Indoor Air Quality INDOOR AIR QUALITY: INTRODUCTION The connection between the use of a building either as a workplace or as a dwelling and the appearance‚ in certain cases‚ of discomfort and symptoms that may be the very definition of an illness is a fact that can no longer be disputed. The main culprit is contamination of various kinds within the building‚ and this contamination is usually referred to as "poor quality of indoor air". The adverse effects due to poor air quality in closed spaces
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[Air France-KLM will lift capacity no more than 2 percent in each of the next three years‚ with fleet spending also reined in.] Jean-Cyril Spinetta‚ recalled last years as chief executive officer as slumping profit forced Pierre-Henri Gourgeon’s exit‚ froze pay and hiring in January and is in talks with unions over a 2 billion-euro annual saving he says is needed to secure the long-term future. The loss comes after German rival Detsche Lufthansa AG Airline yesterday posted a 13 million-euro
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