1 TOPIC: Air Namibia UNIT NAME: MARKETING STRATEGY UNIT CODE: MKW3440 LECTURER: Dr. H.B. Klopper TUTOR: Diana WORD COUNT: 2731 Words ASSIGNMENT BY: Lekgotla Ntshole 2 Table of Contents Executive Summary........................................................................................................................3 1. In-Depth Evaluation of Strategic Objectives & Strategic Fit....................................................4 2. Industry Review‚ Competitor Analysis & Profiling
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settlement period for Accounts receivable to know more about a source to pay short-term liabilities. For Air New Zealand‚ we apply ratios as following: Current ratio Currnet ratio= Currnet AssetsCurrent Liabilities | 2008 | 2009 | 2010 | Current ratio (times) | 1.25 | 1.29 | 1.05 | Normally‚ the higher current ratio‚ the more liquid the company is considered to be. In the case of Air New Zealand‚ it was just only higher a little than 1.0. Meanwhile‚ although the ratio slightly increased
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[pic] CASE STUDY ON AIR INDIA [pic] OF BUSINESS PROCES & STRATEGIC MANAGEMENT Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76) JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI‚NEW DELHI Air India Limited (Hindi: एअर इंडिया) is the national flag carrier
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{text:bookmark-start} {text:bookmark-start} Background {text:bookmark-end} {text:bookmark-end} A successful example of a Malaysian no frills airline is Air Asia. Revolutionized and Reinvented by Tony Fernandez in 2001. It is based on the low-cost‚ no-frills model of the US carrier Southwest. The concept of Air Asia is based on the belief that demands for short-haul air transport is price flexible. That means‚ if prices for flights are being reduced‚ more people will fly. Traditionally‚ airline concepts are based
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low-cost airlines‚ Air Arabia is for sure to come into mind. Operating since 2003‚ Air Arabia has managed to get its name into the most preferred low cost airlines. It is rated as the 3-star budget airline by “skytrax”. Not only does provides fairly good services at quite reasonable rates‚ but also happens to be the first and hence the largest low cost airline in the entire middle east that operates timely services to more than 57 destinations worldwide. Looking Back: Air Arabia came into existence
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Case Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air
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Advertisement Analysis Essay Michael Jordan leaps through the air in his Nike Air Jordan shoes to score a slam dunk in the basket on the backboard held by thousands of Chinese fans cheering him on and reaching for his shoes. This is the image of the advertisement that is for the promotion of Air Jordan basketball sneakers‚ aiming to sell shoes in Chinese market. In the advertisement‚ there is a stamp on the top right corner showing that Air Jordan sneakers are made in China; it also has eight
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INtorduction of Air India and its International Presence……………………………………….….4 4) Code share agreements of Air India ……………………………………………………………….……5 5) Air India’s Market Share………………………………………………………………………………………5 6) Financial Analysis with the ratios Profitability Ratio.....................................................................................7 Liquid ratio………………………………………………………………………………………………….8 Financial Leverage Analysis…………………………………………………………………………10 Financial Activity Analysis…………………………………………………………………………
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Ryan Bingham works for a company that helps and facilitates companies’ firing some of their worker. He and his colleagues make business trips all over the U.S and do their‚ in other words‚ they fire people. Ryan thinks that his job’s best side is to fly. He aims to save his frequent flyer miles until they reach one million miles and get the club card for his loyalty to the airlines. He also makes seminars for‚ with his words “awaking” people .He leads people to leave whatever been problem for them
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S&S Air‚ Inc. 2009 Income Statement Sales COGS Other Expenses Depreciation EBIT Interest Taxable Income Taxes (40%) Net Income $20‚077‚000 $14‚985‚000.00 $2‚399‚000.00 $655‚000.00 $2‚038‚000.00 $362‚000.00 $1‚676‚000.00 $670‚400.00 $1‚005‚600.00 Dividends Add. To RE $205‚000.00 $800‚600.00 2009 Balance Sheet Current Assets Cash AR Inventory Total CA Fixed Assets Net P&E Total Assets 1. Ratios Current Ratio Quick Ratio Current Liabilities $365‚040 $1‚534‚680 $1‚238‚500 $3‚138‚220 AP Notes Payable
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