Summary Sealed Air has been the market leader in the coated bubble product segment. It is considering introducing uncoated bubble product lines as it is gaining acceptance as a cheap alternative to the coated bubble product. Sealed Air may not be able to maintain and improve the current market share just by offering the uncoated bubble product. Instead‚ Sealed Air needs to introduce new uncoated bubble products at competitive prices to maintain yearly sales growth and market share. Analysis Sealed
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Case Writeups : Sealed Air Corporation 1) What has been happening in this market? How has Sealed Air (SA) been doing? To what do you attribute SA’s success? Sealed Air had achieved 25% annual growth in net sales and net earnings from 1971 to 1980. The company has been keeping a technical leadership position in the market. During 10 years‚ the company built on its development of the first-cell‚ lightweight cushioning material‚ introduced the first foam-in-place packaging system‚ and engineered the
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Igor Petrusca 1. Describe the corporate culture at Sealed Air. What is its business model? How do they make money? From the very beginning the Sealed Air corporation established itself as a company seeking market leadership and fostering technological leadership. It was a company of “firsts”. In essence‚ its philosophy was based on the belief that innovation is a customer-generated process and that it brings about market leadership which in turn means greater and sustainable profits. That is why
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Decision for sealed air corporation Situation analysis As a leading company in cushioning industry who had the advanced technology and possessed most market share in US and England‚ Sealed Air Corporation had been facing challenge of other competitors who nipping away their market share by supplying substitute products of uncoated bubbles with lower price. If there was no response offered by Sealed Air Corporation‚ they would lose 50% of its current market occupancy within three years according
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HBS Case: Sealed Air Corporation Background/Facts: Sealed Air Corporation is known for its technical accomplishment and market leadership in the protective packaging market. Sealed Air Corporation specifically prided itself on producing Air Cellular Products‚ AirCap. These products were cushioning‚ clear‚ laminated plastic sheet containing air bubbles of uniform size. The feature that differentiated AirCap cushioning from all other bubble products was its “barrier coating” which meant that each
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Sealed Air Corporation has been the market leader in the protective packaging market for many years. Unanticipated competitors have entered the market offering uncoated bubble packaging which has gained significant market share from Sealed Air’s AirCap® coated bubble packaging material. To regain market share and expand Sealed Air’s business‚ a swift strategy of introducing uncoated bubble products needs to be implemented. By leveraging their large distribution network and existing manufacturing
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more competitive. Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective. A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York‚ California and Ohio market. Sealed Air will face further erosion
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For the exclusive use of M. HUSSAIN Harvard Business School 9-582-103 Rev. September 24‚ 1985 Sealed Air Corporation The president and chief executive officer of Sealed Air Corporation‚ T. J. Dermot Dunphy‚ explained the firm’s 25% average annual growth in net sales and net earnings from 1971 to 1980: The company’s history has been characterized by technical accomplishment and market leadership. During the last 10 years we built on our development of the first closed-cell‚ lightweight cushioning
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1. Describe the corporate culture at Sealed Air. What is its business model? How do they make money? Since its start Sealed Air’s goal has been a position as a market leader and as a constant technology developer. Doing things first was always the main idea. This strong idea of being market leader was also inspired by greater and sustainable profits which have always been assured for the market leader. Continuing analysis of customer needs was based on this corporate behavior which always took
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Sealed Air Corporation Case Study Sealed Air Corporation Case Study Industry Manufacturing Overview Sealed Air is a leading global innovator and manufacturer of a wide range of protective packaging.With widely recognized brands such as Bubble Wrap cushioning‚ Jiffy protective mailers‚ Instapak foamin-place systems and Cryovac packaging technology. Sealed Air continues to identify new trends‚ and deliver innovative solutions to its customers in 51 countries. In the fast paced technology
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