started to advertise by reinvesting into the actual community to actually make the future better and also keep up with the theme of many of their advertisement efforts. Pepsi always had new ideas on their advertisement to get consumer attention. 2. List all the promotional mix elements used in the Pepsi Refresh campaign: PepsiCo had used advertising and public relations as their main promotional tools. PepsiCo also uses social networks such as Facebook‚ Twitter‚ and Youtube to advertise. They
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order to qualify for protection under FMLA‚ the employee must meet specific criteria. First‚ the employee must a full time employee that has worked for the employer a minimum of 1250 hours over the last 12 months (Provisions of the FMLA). In this situation Employee A is described as working for the company for over two years so we can assume that this qualification has been met. Second‚ the employee must have a valid reason for the leave to be covered under FMLA. FMLA covers a number of different causes
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EAGLE INDUSTRIES CASE 1. Why are office products frequently chosen as a lead commodity in strategic sourcing efforts? Office products were chosen as the lead commodity in strategic sourcing efforts conducted by Smith and his team mainly because of the fact that there was not an appreciable difference in the product specifications when it came to differentiating different suppliers. It would almost be like comparing apples against apples. This would therefore provide a nice segway to try and understand
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Introduction 1. This is an appeal brought by Miss Sandra Johnson and others (original claimants) against the decision of the Court of Appeal. The action under review is whether the two Respondents‚ Express Bus Company (EBC) Ltd and Blasts Ltd‚ were in breach of duty of care to the deceased and injured children. 2. It is worth explaining at the outset of this judgment about the definition of negligence. Negligence is the omission to do something which a reasonable man‚ guided upon those considerations which ordinarily
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Internet Marketing Assignment 2 Jack Simpson Introduction (P4) In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient‚ effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing
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metals in very small quantities—pounds not tons—so thatin terms of Woodward’s model it is small batch‚ and the skills and knowledge of production people aremore important than machines in getting the job done—task complexity is low.Recently‚ the company has moved into making sophisticated and technically difficult steels for theaerospace industry. Not only are they difficult to produce‚ these steels require more research skills‚metallurgical analysis‚ and delicate handling in all stages of production
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Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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the road‚ especially when it comes to your tires. Your tires are central to your ability to drive each day. However‚ many people don’t check their tires to ensure they have tires that will provide them with the appropriate amount of traction to continually drive safely. If you don’t check your tires‚ you could face many problems on the road. Worn Tires Increase the Tendency for Rubber Failure It’s no shocker that your tires consists of mostly rubber. Tire manufacturers rely on rubber and other compounds
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TWO QUESTIONS – LOGISTICS 2-1 A unique feature of integrated logistics is: A – The newness of the concept B – It is fundamental similar to military operations C – Complexity and scope of operations** D – The fact that it employees many people. 2-2 Basic logistics service is a concept that: A – Describes the level of service provided all established customers** B – Is involved in designing a network C – Only involves availability D – None of the above 2-3 A logistics performance
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Case 2– Research in Motion- RIM 1. What were some of the challenges RIM faced to protect its Intellectual Property and how did RIM handle those challenges? There was a legal action between NTP and RIM over the intellectual property. RIM resolved the action. To protect its intellectual property‚ RIM agreed to pay $612.5 million to NTP Inc. to settle the fight. The dispute had threatened to end RIM’s BlackBerry e-mail service to millions of users in the U.S. and has been the subject of a four-year
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