out that Sears did engage in the Elf initiative for two reasons. On the one hand‚ it wanted to acquire new customers and persuade competitors’ customers and on the other hand to build relationships with the existing customers in order to retain them. Having this in mind‚ one could argue that all customers (loyal or not‚ new or existing) will benefit from the Elf program and that all shoppers represent a firmly good and promising target for such an initiative. With the Elf program‚ Sears will be in
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Zachary Zarilla Eng 112 The Sears Tower In May of 1973‚ electrical workers sang “she towers so high‚” as the final white beam‚ with over 12‚000 signatures was lifted into the sky to complete the construction of the Sears Tower. The Sears Tower is the tallest building in North America‚ and was the tallest in the world until 1998 when it was surpassed by the Petronas Tower in Malaysia(PBS‚ 2001). When completed in 1973 it was an engineering masterpiece and still is today. In the late 60’s
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company’s product or service? Sears is a retail department store which carries brands like Dockers‚ Lee‚ Levis‚ Covington‚ Laura Scott and many more in the apparel department. Along with women‚ men and children’s clothing‚ Sears also has departments of tools‚ lawn and garden‚ home fashion‚ appliances and electronics. Beside these entire departments‚ Land’s End and Two Heart maternity are two department brands rented inside of Sears. Besides hard line and soft line‚ Sears also has a large collection
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Moreover‚ I went inside Sears and in the shoe section I saw a child who might have been three or four years playing with an airplane toy on the floor‚ while his mother was trying on shoes. The child move his blue and white airplane back and forth‚ while making an airplane sound. The mother will insist him in Spanish to stand up because the floor was dirty but the child did not care and kept playing. On the other hand‚ went I was at the food court I saw a child (about 4 years old) who was just playing
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1962 - With Harry B. Cunningham as president‚ the company opened the first Kmart discount department store in a suburb of Detroit.
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1 I. Executive Summary Sears began as a small retailer but as the years have gone by‚ they have become the second largest retailer of the national chains. In the environmental analysis you will discover that Sears’ marketing toward women differentiated them from their competitor’s and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome‚ such as problems with stakeholders. There has also been a change in the company
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. Because Sears Holdings has performed poorly in the past‚ it has made leadership changes‚ new technology implementations‚ and expanded its online product selection‚ among other improvements. Based on these developments and the improving economic conditions‚ the projected target price for Sears is $77.10‚ based on the price/earnings ratio as a valuation model. After examining key financial data‚ it can be concluded that Sears’ sales ratio is expected to decrease by
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I. Nature of the Organization Kmart‚ affiliated with the Sears Holding Corporation‚ competes within the retail industry. As part of their mission‚ Kmart is committed to building lifetime relationships by offering quality products and services at discounted prices. Kmart’s products range from groceries to clothing‚ and services varying from layaway to leasing. Kmart aims to give their customers the well-rounded experience from the moment they walk through the door to thanking them at the end of
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CRITIQUE: SEARS TOWER I remember being passionate about the design of a certain building standing in the heart of the United States of America when I was 14-15 years old. Well‚ I still am. There is something romantic about this building- its tall frame‚ its minimal design‚ the elegant black bands running around the building‚ the use of tinted black aluminum curtain with bronze tinted glazing‚ the bundled tubular form etc etc. I have always been a fan of minimalism‚ courtesy Mies Van Der Rohe
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Summary Candace Company Analysis Nikki/Yvonne Introduction Sears is our nation’s fourth largest retailer. With over 4‚000 stores in the United States and Canada‚ Sears has grown from its humble beginnings. Sears is a leader in apparel‚ home appliances‚ home‚ lawn and garden‚ tools‚ automotive repair‚ maintenance‚ and electronics. Sears also provides home service‚ serving 11 million service calls yearly. Richard Sears founded Sears as a mail order company and it grew to be one of the largest retailers
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