The BCG Matrix is a method used by businesses to identify market growth and market shares for organizations. It was developed by Bruce Henderson of the Boston Consultant’s Group in the early 1970s. To establish long term value creation‚ a company should have a portfolio of products that contain both high growth products in need of cash inputs and low growth products that generate a lot of cash and use this information to improve it. The basic idea behind it is that the bigger the market share a product
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Business and Industry Analysis Business Analysis Sears Roebuck & Co.‚ founded by R. W. Sears in 1886‚ is a multi-line retailer that offers a variety of merchandise and related services. It operates primarily in the United States‚ Puerto Rico‚ and Canada. Sears‚ Roebuck‚ & Co. is ranked fifth in 3 the retail market‚ behind: Wal-mart Stores Inc.‚ Target Corp.‚ Kohl’s Corp‚ and JC Penney Company Inc. In 2003‚ the company was divided into three domestic segments: Retail and Related Services‚ Credit
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Placing products in the BCG matrix results in 4 categories in a portfolio of a company: BCG STARS (high growth‚ high market share) - Stars are defined by having high market share in a growing market. - Stars are the leaders in the business but still need a lot of support for promotion a placement. - If market share is kept‚ Stars are likely to grow into cash cows. BCG QUESTION MARKS (high growth‚ low market share) - These products are in growing markets but have low market share. - Question
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LEVIS SWOT ANALYSIS SWOT analysis empowers firms to identify elements that need to be taken into account when developing marketing and corporate strategy. Strengths and Weaknesses are in-house factors that are controllable by the organization. Opportunities & threats are outside factors‚ which are uncontrollable by the organization. According to Kotler and Armstrong‚ SWOT analysis involves a distillation of the findings of an internal and external inspection that lures attention‚ from a strategic
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BCG Analysis In term of Boston Consulting Group‚ there are four types of business. According to the research‚ it shows that Poh Huat Resources Holding is exists as a question mark in BCG matrix. Question marks represent business units having low relative market share and located in a high growth industry. Hence‚ Poh Huat Resources Holding should invest huge amount of cash to maintain or gain market share. If successes in gaining a huge market share‚ then Poh Huat Resources Holding has potential
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BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth
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out that Sears did engage in the Elf initiative for two reasons. On the one hand‚ it wanted to acquire new customers and persuade competitors’ customers and on the other hand to build relationships with the existing customers in order to retain them. Having this in mind‚ one could argue that all customers (loyal or not‚ new or existing) will benefit from the Elf program and that all shoppers represent a firmly good and promising target for such an initiative. With the Elf program‚ Sears will be in
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A STUDY OF THE CONSTRUCTION OF BCG MATRIX FOR NESTLE INDIA Tarun Jain1 TABLE OF CONTENTS Executive Summary Objectives Research Methodology Introduction Studying the construction of BCG matrix for Nestle Conclusion Suggestions Limitations Bibliography Annexure – I (The BCG Matrix explained) Annexure – II (List of Nestle Products worldwide) Annexure – III (List of Nestle Products offered in India) Annexure – IV (List of provisional stores surveyed for the study) 1 For details‚ visit http://ssrn
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BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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Strengths: Well respected and globally accepted brand in the strategy consulting domainBCG‚ over the years has cultivated and built up a reputation for itself and a corporate brand which has become almost synonymous to strategy consulting. In the process‚ BCG has pioneered some path breaking ideas and concepts in the strategy consulting domain that provided innovative frameworks and solutions to address the needs and problems of business community. The company’s focus on conceptual‚
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