offering innovative products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication
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Discovering Your Authentic Leadership During the past 50 years‚ leadership scholars have conducted more than 1‚000 studies in an attempt to determine the definitive styles‚ characteristics‚ or personality traits of great leaders. None of these studies has produced a clear profile of the ideal leader. Thank goodness. If scholars had produced a cookie-cutter leadership style‚ individuals would be forever trying to imitate it. They would make themselves into personae‚ not people‚ and others would
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Account Management - How to Manage Accounts to Maximize Sales This article answers the following questions: 1) What is Account Management? 2) What skills and talents are required to excel in Account Management? 3) What activities must be performed to maximize Account Management return on investment? Enlarge Image Congratulations! You successfully sold one or more of your company’s products or services to a business unit‚ department‚ or division of a large organization. Now your manager has
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assignment will examine models and styles of leadership. A reflective analysis will be given of how I led a research team‚ the impact of Emotional Intelligence on effective leadership will also be discussed. “The word leader is derived from the Anglo Saxon ‘lede’‚ meaning ‘to go’. So an organisation that has a leader assumes it is going somewhere”. Adair 1970. There are many theories of what makes a good leader‚ and also several models of leadership. One of the experts in the field John Adair‚
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Leadership styles play a huge part in the success of a leader. Understanding what brings an employee satisfaction‚ what major motivations they have‚ and what is interesting to the subordinate lays the foundation for organizations leaders (Prentice‚ 2004). Understanding these factors can enable a leader to use custom applications and methods for each employee based on those characteristics. One thing I have learned over the years is to be a great leader‚ you must have followers. Prentice describes
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Leadership has been an integral virtue of an individual to be successful and effective in business‚ politics‚ sports or the military. It is stated by Howard (2005) that leadership can be regarded as an ability of an individual to influence a group of people to respond to organisational goals and as a means to enhance others’ performance by forming operative groups‚ motivating and giving a right direction to them. It means that‚ as far as a business is concerned‚ achieving an organisational objective
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Grint‚ K. (1997) ‘Leadership: A contested Construct’‚ in Grint‚ K. (ed.) Leadership: Classical‚ Contemporary‚ and Critical Approaches‚ Oxford‚ Oxford University Press‚ pp. 27-36 Leadership: A Constested Consruct – Keith Grint Grint’s divisions of leadership theories: The first division concerns attributed to the individual or to the situation or context that the individual id in. Some leadership theories seem to centre solely on the characteristic of leaders regardless of the situation
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success of an organization is leadership. There are a few ways to describe leadership but it’s simply the process by which an individual influences a group of individuals to work toward a shared goal. A leader possesses the skills to influence the group and maximize the skill set of each individual within the group. The four factors of leadership are leader‚ follower‚ communication‚ and situation. It’s also important to note that there are several distinct styles of leadership. Each style has its own set
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Identify and discuss the six trait characteristics in the trait approach to leadership. If one does not have these traits‚ can he or she still be a leader? Explain your position Six traits characteristics of leadership are as identified by Mann(1959) study of leadership and small groups are as followed‚ intelligence‚ masculinity‚ adjustment‚ dominance‚ extraversion‚ and conservatism. There is many traits to leaders from numerous studies‚ but the focal point of those studies seem to lay with integrity
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2.1 Executive Summary This is a report on leadership and how I would improve my leadership skills. To do this I had to research the types of leadership theories and decide on the most suitable one for me. By combining my personality traits with some of the leadership theories I developed a leadership development plan which I then ran by an industry expert. The industry expert gave me advice on how I could improve my plan to make I more realistic which I then took into consideration and modified
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