Assignment 4 "Sears Goes Zwinky for Tweens and Teens" Ronitha Burns Consumer Behaviors Dr. Thomas Mutula November 4‚ 2012 ABSTRACT This paper is a breif synopsis of how Sears can better market to capture the teen audience. With Forever 21‚ Gap‚ Aeropostale‚ etc. stores being the most popular stores among this age group‚ The researchers gives a brief marketing strategy to increase the teen market by engaging with what they are engaged.
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Sears‚ Roebuck & Company COM 530 Abstract Sears‚ Roebuck & Company was once one of the largest retailers in the country. Their mission statement and cultural beliefs were something that they stood by firmly and gave their customers 100% customer satisfaction. Over the years‚ Sears have deviated from their original statements of what they promised their customers and employees. Because of this deviation their company perception and cultural views have completely
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Q1.List sears strengths and weaknesses. Then asses how well each of the proposed changes in Sears strategy will build on the strengths and work to eliminate the weaknesses? Strengths of Sears - Broad category of product offerings‚ i.e: hard side(hardware) and soft side (women apparel‚ children toys etc) of Sears - Strong retail network system - Colossal numbers of stores with huge capacities are present all over the country‚ both in and off malls. - Owner of mix of brands i.e. : strong brands
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such a competitive industry as retail business‚ the failure of Sears Domestic was mainly caused by the shortage of resouces and capabilities as well as tactics definition and execution rather than strategy itself. Since Sears Domestic has a non-competitive cost structure in comparison with its key competitors (e.g. Walmart‚ Target‚ Home Depot‚ etc.) ‚ it is wiser to pursue differentiation strategy than low-cost strategy. In addition‚ Sears need more focus on customer segments to compete. Therefore‚
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1. LBO funds have been notably active in the market for mergers and acquisitions (M&A) in recent years. The line between some types of hedge funds and LBO funds blurred in the last few years‚ but most hedge fund strategies remained quite distinct from the LBO investing model. For many years‚ hedge funds active in the distressed arena tried to buy defaulted or near-default bonds and then resell them weeks or months later at a profit. The blurring of the line between LBO and hedge funds began when
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. Because Sears Holdings has performed poorly in the past‚ it has made leadership changes‚ new technology implementations‚ and expanded its online product selection‚ among other improvements. Based on these developments and the improving economic conditions‚ the projected target price for Sears is $77.10‚ based on the price/earnings ratio as a valuation model. After examining key financial data‚ it can be concluded that Sears’ sales ratio is expected to decrease by
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Investopedia industry handbook the department store industry has been divided into three segments namely traditional department stores‚ discounters and demographic retailers. (Investopedia). The industry’s primary competitors are Target‚ Macys‚ Sears Holding Corp‚ JC Penny & Kohl’s. (Lekovic 23) Due to the economic crisis that we are currently facing‚ this industry has been faced with difficult challenges. Many department store customers are keeping a watchful eye on their spending habits.
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Strategic Issues University of Phoenix MBA 590 June 15‚ 2009 Strategic Issues In order to have a successful business‚ every organization must understand both their capabilities and their risks within the industry. Successful strategies will align the organizations mission with their processes in order to meet their customers needs. Strategic positioning requires an organization to recognize and continuously evaluate both short and long-term change and their effects. In recognizing and evaluating
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Why Can ’t Kmart Be Successful While Target and Walmart Thrive? What drives some companies to succeed while others languish? Successful companies develop a system of a few truly unique capabilities that help them create differentiated value for their chosen customers. Retailers provide many case studies in capabilities-driven success‚ one of the most compelling of which is the big discounter triad of Walmart‚ Target and Kmart. And in this fourth-quarter retail season‚ we thought it would be
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supply chain management that can handle data efficiently‚ this will eliminate unnessacerry inventory in house. If Kmart puts these opportunities in place they might be able to stay in the game. With Kmart coming out of Bankruptcy and acquiring Sears for 11 billion was a bold move which should position them as the number three discount realter. The key to this merger is they should be able to maximize
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