the company might use to address a potential threat. 3. Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry. This Matrix should follow the format of the examples in Chapter 3. 4. Construct an External Factor Evaluation Matrix. This Matrix should follow the format of the examples in Chapter 3. Research and cite at least
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1. How do the retailing strategies of Sears and Walmart differ? Company Background-Sears • Founded in 1891‚ operated solely as a catalog business • In 1924‚ expanded into retail stores in shopping mall ▫ Sold a variety of merchandise including apparel‚ cosmetics‚ jewelry‚ electronic‚ household appliances…. • Early 1980s‚ faced with declining market share ▫ Target audience of middle class female shoppers ▫ Slogan ”Come see the softer side of Sears” Company Background-Walmart • Founded in 1962‚ opened
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Strengths The company Sears belongs to the parent company‚ Sears Holdings Corporation who is also the parent company of Kmart Holding Corporation and Roebuck and Co. The company was founded in 1886‚ making it one of the oldest retail companies to exist. The locations Sears operates are in the United States as well as parts of Canada and Mexico. As stated in the 10-K form by sec.gov: “Full-line Stores—894 broad line stores‚ of which 842 are full-line stores located across all 50 states and Puerto
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company’s product or service? Sears is a retail department store which carries brands like Dockers‚ Lee‚ Levis‚ Covington‚ Laura Scott and many more in the apparel department. Along with women‚ men and children’s clothing‚ Sears also has departments of tools‚ lawn and garden‚ home fashion‚ appliances and electronics. Beside these entire departments‚ Land’s End and Two Heart maternity are two department brands rented inside of Sears. Besides hard line and soft line‚ Sears also has a large collection
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Abstract Kmart a long standing discount retailer and Sears have merged to make up Sears Holdings Corporation. As the two struggling retailers combine forces‚ it will allow for both companies‚ now working as one to reemerge bigger and better than ever. Now they are in the process of restructuring their management structure‚ to hopefully be able to locate where their areas of weakness are. K-mart‚ one of the leaders in department stores‚ has been around for over 100 years. Although the company
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Plan to Rescue Sears BACKGROUND Edward Lampert purchased Kmart in 2003 and Sears‚ Roebuck& Company in 2004 when they were almost bankrupt. Sears holdings have been operating both Sears and Kmart stores since 2004. According to factSet‚ sears holdings had cash and short-term investments of about 2.09 billion dollars since its creation until January 2011. In mid-January 2011‚ a report by national retail federation stated that the sales of Kmart dropped by 4.4%‚ and this placed Sear Holding at a state
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1 I. Executive Summary Sears began as a small retailer but as the years have gone by‚ they have become the second largest retailer of the national chains. In the environmental analysis you will discover that Sears’ marketing toward women differentiated them from their competitor’s and increased their sales as well as their market share. They have had many social/cultural problems that they have had to overcome‚ such as problems with stakeholders. There has also been a change in the company
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at both Sears and Kmart‚ the two have decided to merge creating one entity named Sears Holdings. Kmart has agreed to buy Sears for $11 Billion. This puts Sears Holdings at the third largest retailer behind Wal-Mart and Home Depot. Although Wal-Mart is a direct competitor with Kmart‚ Sears Holdings goal is not to compete with Wal-Mart directly‚ but find areas that have been overlooked by other retailers‚ and take advantage of the expanded line of products the new company has to offer. Sears has had
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Kmart‚ Sears and ESL: How a Hedge Fund Became one of the World’s Largest Retailers 1. Describe recent trends in the hedge fund and private equity industry and the growing overlapbetween the two. A: Hedge funds‚ historically‚ were more interested in the buying and short selling of defaulted ornear-default bonds within a few weeks or months. This strategy was more of a short-term‚ exit-focused strategy. Now‚ however‚ some hedge funds are becoming more interested in therestructuring and long-term
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Summary Candace Company Analysis Nikki/Yvonne Introduction Sears is our nation’s fourth largest retailer. With over 4‚000 stores in the United States and Canada‚ Sears has grown from its humble beginnings. Sears is a leader in apparel‚ home appliances‚ home‚ lawn and garden‚ tools‚ automotive repair‚ maintenance‚ and electronics. Sears also provides home service‚ serving 11 million service calls yearly. Richard Sears founded Sears as a mail order company and it grew to be one of the largest retailers
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