DEBT vs. EQUITY AND ASYMMETRIC INFORMATION: A REVIEW Linda Schmid Klein‚ University of Connecticut Thomas J. O’Brien*‚ University of Connecticut Stephen R. Peters‚ University of Cincinnati March 2002; Forthcoming‚ The Financial Review *Corresponding author: Department of Finance‚ University of Connecticut‚ 2100 Hillside Rd.‚ Storrs‚ CT 06269-1041; Phone: (860) 486-3041; Fax: (860) 486-0634; E-mail: thomas.obrien@uconn.edu Acknowledgements: The authors thank Ivan Brick‚ Shanta Hegde
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Brand Equity to Customer Loyalty An examination of brand equity leading to customer loyalty in the clothing industry using the Loyalty Ladder model. Abstract Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch‚ Marks & Spencer‚ H&M and apply each company to the Loyalty Ladder. Methodology – Secondary literature
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assets that must be carefully developed and managed. It is a key element in the company’s relationships with customers. Brands represent customer’s perceptions and feelings about a product and its performance. Hence a brand should have positive brand equity so that customers react more favorably to it. Besides that‚ marketers need to position their brands clearly in target customer’s minds. In positioning a brand‚ marketer should establish a mission for the brand and a vision of what the brand must be
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Sources of brand equity The sources of brand equity come from TV commercials‚ sponsorship‚ events‚ promotion‚ logo‚ package and the slogan. Details of each are as follow: TV Commercials: The Main characters in the commercials are always male. This emphasizes the masculine nature of the beer and infers that the beer is for man. Another special point is that quite a number of them are about relationship encounters (e.g. in bars‚ supermarkets etc)‚ this communicates the joy of life. Furthermore
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Lean Six Sigma training offerings vary greatly. Offerings include 5 days to get certified as a Black Belt (guaranteed) all the way up to 20+ days of training with no guarantees unless the student demonstrates competency over following months. Offerings also include Green Belt level courses with a bundle of six sigma tools all the way up to Green Belt training that includes a comprehensive array of both lean‚ six sigma and facilitative leadership methods. Which one do you buy into? Which one will
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Introduction According to Human Rights Campaign Work Net (2006) fringe benefits such as health and life insurance‚ a pension or profit-sharing has long been a way for employers to compensate their workers‚ and for one company to obtain a competitive edge over another. While most employers that offer benefits such as health insurance and dental care also make those benefits available to their employees ’ spouses and legal dependents‚ the idea of extending such benefits to the domestic partner
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Equity Research Report Maruti Suzuki Ltd INTRODUCTION Equity Research refers to the study of the performance of the economy as a whole‚ the industry and various companies and analyzing the same. It enables to predict the future performance of a particular stock based on its past performance‚ the current status of the internal as well as the external environment. This include both fundamental as well as technical analysis. The internal environment includes: * The financial performance
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Debt VS Equity Financing ACC/400 September 2013 Debt VS Equity Financing Most businesses are use financing for one reason or another. Whether it be startup‚ day to day operations‚ or financial stability financing is a fundamental part of operations. This summary will address what debt and equity financing are and how they are beneficial in business and everyday life. The summary will also explain which method is most beneficial in business operations. By
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How to build brand equity Contents I. Introduction II. What is brand equity? • Definition: Brand equity • Sources of brand equity • Positive brand equity vs. negative brand equity III. Creating brand equity • Brand position • How to create brand equity? - Selecting brand elements - Integrating with marketing activities - Creating secondary brand associations IV. Summary and Conclusion V. References Introduction In modern society‚ brands
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7205MKT BRANDING Dr Dale Miller Course Convenor Seminar 3 Customer based brand equity ‘Brand news’ Customer based brand equity/ FBBE Uncles ed (2010) Noor‚ Styles & Cowley Ch.2 Read Ch 14 Fournier Be prepared to discuss Fournier’s work; Advanced students will also discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature
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