Journal of Case Research Volume II Issue 02 Communicating in a Crisis and the Role of a Business Leader: The Case of Jet Airways Payal Mehra1 Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Hong Kong‚ Singapore‚ Kuala Lumpur‚ Colombo
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Chief Seattle‚ in his masterfully worded speech to Governor Isaac I. Stevens‚ attempts to convince Stevens’s people to treat his people kindly and fairly. At the same time‚ Seattle warns Stevens about the many negative aspects of his tribe. Through the use of juxtaposition‚ an uncompromising tone towards his surrounding world‚ and personification of specific objects‚ Seattle clearly conveys his point to the Governor. Juxtaposition is used to point out many differences between Seattle’s tribe and
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Personal Fitness Apps: Lose It! Joel Kirkpatrick April 16‚ 2013 Personal fitness has become a mainstream issue over the last few years. In years past‚ most Americans paid little attention to what they ate or how much they exercised. This led to Americans being some of the unhealthiest people in the world. With the recent proliferation of mobile smart devices into everyone pocket‚ keeping track of eating habits and exercise has become easier than ever. There are many apps out there that
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1102 08B 2 April 2013 Modern Day Seattle vs. Historic Spokane In Sherman Alexie’s short story‚ “What You Pawn I Redeem‚” Jackson‚ the protagonist‚ must figure out how he can merge his Native American culture into modern day Seattle. The characters in this story have similar characteristics of real life Native Americans. According to The main character‚ Jackson Jackson‚ is part of the Spokane Indian Tribe but he has moved to a larger metropolitan area in Seattle‚ which is much different from the
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ACTION PLAN Product Positioning The Seattle SuperSonics would represent an on-court product that targets the greater Seattle area but would be nationally marketed through the NBA. Even if the NBA feels they have enough teams and do not wish to split up the revenue any more than they already have‚ Seattle is still a great place for a team to be‚ though‚ as it is the 14th largest television market. Stadium The Supersonic’s fans would be able to visit the stadium for the games and see the team play
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live
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Pulitzer Prizes archival website(www.pulitzer.org) explains everything about the Pulitzer Prize‚ which was established by Joseph Pulitzer‚ a Hungarian-American journalist and newspaper publisher‚ who left money to Columbia University in 1911. A portion of his money was used to found the School of Journalism in 1912 and establish the Pulitzer Prize‚ which was first awarded to Pulitzer in 1917. The main category of Pulitzer Prizes are two; A Prize in Journalism and A Letters and Drama Prize‚ The Prize
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Nobel Prize "The said interest shall be divided into five equal parts‚ which shall be apportioned as follows: /- - -/ one part to the person who shall have made the most important discovery or invention within the field of physics ..."(Alfred Nobel). The Nobel Prize was created by a Mr. Alfred Nobel who had accumulated much wealth throughout his life (mostly due to his invention and production of dynamite) and loved learning in all fields. Following his death much of his wealth was put towards
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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Topic: This year’s Nobel Prize in Medicine This year’s Nobel Prize in Medicine is won by two scientists. They are Sir John B. Gurdon from United Kingdom and Prof. Shina Yamanaka from Japan. They both contribute to develop human cell studying. Official Nobel Prize announced that the Prize motivation is "for the discovery that mature cells can be reprogrammed to become pluripotent". They discover that mature cells can be converted to stem cells. Sir John B. Gurdon was born in Dippenhall in 1933
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