Business Horizons (2010) 53‚ 59—68 www.elsevier.com/locate/bushor Users of the world‚ unite! The challenges and opportunities of Social Media Andreas M. Kaplan *‚ Michael Haenlein ´ ESCP Europe‚ 79 Avenue de la Republique‚ F-75011 Paris‚ France KEYWORDS Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers‚ as well as consultants‚ try to identify
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Subscribe to blog Subscribe via RSS 52 Things to do in Singapore before you die Posted by Bryan Choo on Monday‚ 25 November 2013 in Featured Attraction ReviewsFont size: Larger SmallerSubscribe to this entryPrintSome say Singapore is boring. That there isn’t anything to do besides shopping‚ eating‚ movie watching and um... queuing. Why do people spend hours lining up for tyre manufacturer recommended dim sum‚ American donuts and black Japanese cats? They must be really bored to give up their
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PART VI Case Studies CASE STUDY 1 Ocean Park: In the Face of Competition from Hong Kong Disneyland Bennett Yim In April 2006‚ Ocean Park‚ Hong Kong’s only home-grown theme park‚ launched a syndicated loan to raise HK$4.1 billion for a master plan to revamp the Park.1 The master plan represented the Park’s strategic response to the arrival of Hong Kong Disneyland‚ which had opened the previous year. Ocean Park had expected attendance to drop significantly with Disney’s opening‚ but
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9-207-005 REV: MAY 24‚ 2007 WILLIAM GOETZMANN IRINA TARSIS Dubailand: Destination Dubai The biggest war that any country can engage in is that of development. Although it is a long and costly war‚ the number of soldiers increases instead of decreasing. So let’s take part in the war of development together‚ and let our victims be poverty‚ ignorance‚ and backwardness. — Sheik Mohammed Bin Rashid Al Maktoum‚ Crown Prince of Dubai1 Dubailand‚ designed to be the world’s largest amusement park‚ was rising
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CHAPTER 4 Personality and Values LEARNING OBJECTIVES After studying this chapter‚ students should be able to: 1. Define personality‚ describe how it is measured‚ and explain the factors that determine an individual’s personality. 2. Describe the Myers-Briggs Type Indicator personality framework and assess its strengths and weaknesses. 3. Identify the key traits in the Big Five personality model. 4. Demonstrate how the Big Five traits predict behavior at work. 5.
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Huntington Beach Marketing and Visitors Bureau Andy Chapman‚ North Lake Tahoe Resort Association and North Lake Tahoe Visitors & Convention Bureau Sheldon Duncan‚ Walt Disney Parks & Resorts Jon Handlery‚ The Handlery Union Square Hotel Marilyn Hannes‚ SeaWorld of California Kathy JanegaDykes‚ Santa Barbara Conference & Visitors Bureau and Film Commission Kerri Verbeke Kapich‚ San Diego Convention and Visitors Bureau Tom Klein‚ Rodney Strong Wine Estates Patti MacJennett‚ LA INC. The Los Angeles Convention
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Chapter 11 Multiple Choice 1. Ikea‚ the Swedish furniture chain‚ insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts‚ which of the following strategies would be advisable to Ikea? a. standardization. b. new product development. c. adaptation. d. withdraw from market. e. lower
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T HE N ATIONAL B ESTSELLER " At last‚ he re is a book that gives thi s unde rrat ed skill the respect it d ese rv es." - Th e New York Times "Thanks‚ Mr. Und erhill‚ for e xplaining in clear and witt y prose why my s hopping habits are no t all th at crazy. Now‚ pl ease tell my wife!" - Bob Gale. \\ rilerlprodu(’er‚ Back to the FUlu re tril ogy " I’m in love . And if I didn’t have a devoted hu sba nd ‚ two kid s and a c ru shing mortga ge‚ J s wear I’d throw
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Your Global Investment Authority PIMCO Funds Credit Bond Funds This brochure contains the following documents: Ⅲ Supplement dated March 15‚ 2013 to the Bond Funds Prospectuses regarding disclosure related to the PIMCO Income Fund. Ⅲ The Annual Report dated March 31‚ 2013. PIMCO Funds Supplement Dated March 15‚ 2013 to the Bond Funds Class A‚ Class B‚ Class C and Class R Prospectus and Bond Funds Institutional Class‚ Class M‚ Class P‚ Administrative Class and Class D Prospectus‚
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