Running head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin‚ Joshua Hartson‚ Ashley Jardine‚ & Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th‚ 2011 Case Study: Second Cup Second Cup’s strengths are: * They offer a unique coffee experience. Second Cup focuses on the atmosphere of their shops and pays a great attention to detail. Unlike their independent counterparts‚ Second Cup has the resources to create a universal ambiance
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Second Cup Smart Options Campaign Our approach to this assignment was to visit Second Cup vendors and their competition‚ Starbucks. Upon speaking to the management at the Second Cup at York University‚ we were able to obtain promotional material‚ including a poster from a recent campaign for orange-flavoured beverages. We decided to investigate their “Smart Options” campaign to determine the types of market research they had used in order to arrive at their final positioning strategy.
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IMC Proposal: Second Cup Second cup was seen a popular coffee house for many Canadians‚ focusing on a comfortable and warm atmosphere for its customers to socialize with friends or catch up on some work. Known as one of the higher class coffee houses‚ Second Cup offers many specialty beverages and sweet treats‚ in addition to Wi-Fi access in all of their franchises. The purpose of selecting Second Cup for the IMC is because they have to some extent ‘dropped off the map’. This coffee house has for
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401-101-LW February 28‚ 2014 Second Cup Description of the Franchise: Second Cup Ltd started off in 1975 as a small commercial chain selling only whole bean coffee. Today‚ Second Cup is one of the top coffee chains in Canada‚ selling fair-trade and organic coffee and tea while providing humanitarian support in less developed countries. Second Cup has 350 cafés all across Canada as seen on Secondcup.com and is the second largest chain to this date. Competitive Environment: Second Cup is often in competition
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| Second Cup Coffee Shop Unobtrusive Observations | AP/SOCI1010B - Introduction to Sociology | | Ajeev Bhatia | 11/23/2012 | | This research study strives to find the most important physical aspects of the research space‚ the formal and informal rules as well as how these rules are broken within the coffee shop Second Cup. This particular Second Cup coffee shop franchise was located on the York university campus within York Lanes. The surroundings of this Second Cup include the
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6.1. Questionnaire-------------------------------------- 7 1. Introduction Football is one of the most popular sports in the world. In addition‚ to host the FIFA World Cup might be considered a great honour for all countries but also extremely competitive. If any country wants to bid for host the FIFA World Cup‚ there is a significant point‚ the stadia. According to BBC ( HYPERLINK "http://www.bbc.co.uk" www.bbc.co.uk)‚ ’provide at least 12 stadia with minimum capacities of 40‚000‚ with
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CASE STUDY SCOPING – CRADDOCK CUP Background: The Craddock Cup is a regional soccer tournament held by the Craddock Youth Soccer League (CYSL) and managed by Joe Rivaldo every year. The cup brings in around 32 premier high school soccer teams (both boys and girls teams) from throughout the region to compete. Each year the cup is considered a great success by players‚ their families and the local community and is now widely considered as the premier tournament for high school soccer players. Over
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Management Control System Case Assignment Name : Muhammad Kamil 12/341277/PEK/17366 Class : International Class‚ Batch 60 Chapter 11 Case 11-3. CUP Corporation Case Overview CUP was one of the largest insurance firms based in Europe. They enjoyed growth rate of more than 25% each year for almost past 10 years. They sold various forms of insurance in order to broaden the type of the insurance into health‚ life‚ casualty‚ property‚ and automotive areas. However‚ the growth was flat instead of the planned
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The Altador Cup. For some‚ it’s an event to bring people together and have fun playing the different games on offer. For others‚ it is a time to bring out their worst side. By this‚ I mean it brings out team bashers. Team bashing is a very simple term to understand. It means insulting (or “flaming”) people because they are in a different team than you. In this article‚ I plan to teach people what is wrong about what they are doing‚ and how to change their attitude. The first thing I shall mention
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The Craddock Cup: Questions: Spring 2015 The purpose of this case is to illustrate the importance of understanding cost behavior in calculating the profit/contribution of the Craddock Cup. Within this context‚ the case asks whether the tournament should be continued‚ expanded or dropped. In addition‚ the case provides a vehicle to discuss allocation procedures and the concept of sunk costs. Finally‚ the case furnishes an opportunity to develop cost-volume-profit analysis within the context
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