IMC Proposal: Second Cup Second cup was seen a popular coffee house for many Canadians‚ focusing on a comfortable and warm atmosphere for its customers to socialize with friends or catch up on some work. Known as one of the higher class coffee houses‚ Second Cup offers many specialty beverages and sweet treats‚ in addition to Wi-Fi access in all of their franchises. The purpose of selecting Second Cup for the IMC is because they have to some extent ‘dropped off the map’. This coffee house has for
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Running head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin‚ Joshua Hartson‚ Ashley Jardine‚ & Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th‚ 2011 Case Study: Second Cup Second Cup’s strengths are: * They offer a unique coffee experience. Second Cup focuses on the atmosphere of their shops and pays a great attention to detail. Unlike their independent counterparts‚ Second Cup has the resources to create a universal ambiance
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Second Cup Smart Options Campaign Our approach to this assignment was to visit Second Cup vendors and their competition‚ Starbucks. Upon speaking to the management at the Second Cup at York University‚ we were able to obtain promotional material‚ including a poster from a recent campaign for orange-flavoured beverages. We decided to investigate their “Smart Options” campaign to determine the types of market research they had used in order to arrive at their final positioning strategy.
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Craddock Cup case study Question Number 1 In determining whether to keep or drop the Craddock Cup‚ the overhead expense allocations of City field rental‚ CYSL salaries and CYSL rent should be revised. In determining whether to keep or drop the Craddock Cup‚ the allocation of City filed rental fee of $1200 from CYSL to the Craddock Cup should be eliminated. CYSL rented 10 soccer fields from the city for 40 weeks a year for a total fee of $48000. However‚ even if the Craddock Cup was dropped
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INTRODUCTION: CASE BACKGROUND & ISSUES CUP Corporation was one of the largest insurance firms based in Europe. It had a worldwide operation and was recently acquired by another major insurance company. The firm had made a series of acquisitions to broaden the types of insurance offerings and expanding the market needs. It sold a various forms of insurance in the health‚ life‚ casualty‚ property and automotive areas. Customer segments of the firm’s services are divided into two groups of agents
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The Starbucks 2015 “Red Cup Controversy” In 1997‚ Starbucks debuted their first Holiday Cup featuring designs of holiday symbols such as ornaments and snowflakes. On November 1 2015‚ the company debuted a minimalistic ombré red cup without such motifs. According to the Starbucks Newsroom site‚ the 2015 design “is another way Starbucks is inviting customers to create their own stories with a red cup that mimics a blank canvas” (2015). However‚ on November 5‚ American evangelist‚ former pastor and
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is evidently clear that homelessness in dogs is an issue and must therefore be addressed. Pups ‘n’ cups is a store that aims to revolutionize dog adoption by reinventing the way people connect with rescues who need homes. Similar to a half-way house‚ Pups ‘n’ Cups help rehabilitate and showcase the dogs’ true potential and personality in an open‚ inviting environment. Through socializing over a cup of coffee and playing with the rescued hounds‚ life long bonds are formed‚ which can initiate an adoption
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Case #2: The Craddock Cup 3/21/13 In order to decide whether or not to keep the Craddock Cup‚ we needed to classify the expenses as either fixed and sunk or variable‚ fixed and sunk costs are not relevant so they are not included in the revised statement. Exhibit A shows an income statement that is revised in this manner (under the revised column). The first expense we found not relevant is the city field rental. We found that this expense is fixed‚ where $1‚200 is allocated to this weekend‚ a
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What is Second Life? Virtual Second life Benefits in Shell. Second Life is an online 3D virtual world‚ established by Linden Lab from California it was launched on June 23‚ 2003. Over the years Second Life has over 1.5 million users. Anyone can visit and login free to Second Life and create their personas (avatar). Second Life gives companies options to create virtual workplaces to allow employees to virtually meet‚ hold an event‚ practice any kind of communications‚ conduct training in 3D virtual
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Is Second Life Ready for Business? 1. How can Second Life provide value to businesses that use it? Second Life can provide value to businesses in four ways: by offering support to essential business functions‚ offering a low-cost platform to conduct meetings of workers and customers‚ increasing brand image‚ and as a recruiting platform for new employees. The program can offer support to important business functions like customer service‚ product development‚ training and marketing. For all these
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