PM Page 97 4 Data Collection Methods ❖ ❖ ❖ Q ualitative researchers typically rely on four methods for gathering information: (a) participating in the setting‚ (b) observing directly‚ (c) interviewing in depth‚ and (d) analyzing documents and material culture. These form the core of their inquiry—the staples of the diet. Several secondary and specialized methods of data collection supplement them. This chapter provides a brief discussion of the primary and the secondary methods to be considered
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Cluster Sampling Cluster sampling‚ also called block sampling. In cluster sampling‚ the population that is being sampled is divided into groups called clusters. Instead of these subgroups being homogeneous based on selected criteria as in stratified sampling‚ a cluster is as heterogeneous as possible to matching the population. A random sample is then taken from within one or more selected clusters. For example‚ if an organization has 30 small projects currently under development‚ an auditor looking
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DRC 24 Marketing Research 1. Explain with appropriate examples the basic methods of collection of marketing data? Data Collection in Marketing Research is a detailed process in which a planned search for all relevant data is made by researcher. Data collection is an important step in the market research process. It involves gathering information about customers‚ competitors‚ and the market to help companies improve existing products
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[Exploring Different Data Collection Methods] Exploring Different Data Collection Methods Abstract: Statistics is the science of gathering‚ analyzing‚ interpreting and presenting data. The objective of statistics is to exact information from data. Data are the observed values of a variable. There are many methods for collecting data and there are two main types of data‚ i.e. primary data and secondary data. In this paper‚ we are exploring different
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DATA COLLECTION Business Statistics Math 122a DLSU-D Source: Elementary Statistics (Reyes‚ Saren) Methods of Data Collection 1. 2. 3. 4. 5. DIRECT or INTERVIEW METHOD INDIRECT or QUESTIONNAIRE METHOD REGISTRATION METHOD OBSERVATION METHOD EXPERIMENT METHOD DIRECT or INTERVIEW Use at least two (2) persons – an INTERVIEWER & an INTERVIEWEE/S – exchanging information. Gives us precise & consistent information because clarifications can be made. Questions not fully understood by the respondent
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Data Collection: Primary Data • Types of Primary Data: • Demographic and Socioeconomic Characteristics. • • Age‚ Education‚ Occupation‚ Marital Disposable income‚ etc. Used to cross-classify respondents issues. status‚ Gender‚ segmentation • Psychological and Lifestyle Characteristics. • • • Personality traits‚ activities‚ interests and values. Rests on the premise that marketing will be more effective if the firm knows how their potential clients live‚ what interests them‚ and what they
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Q) What are Secondary Data? Secondary Data Secondary data is information gathered for purposes other than the completion of a research project. Data previously collected by someone else‚ possibly for some other purpose that can be used later for making decisions if found suitable for the purpose‚ other than the original one. Secondary data can be acquired from the internal records of the organization‚ their departments‚ subsidiaries or sister organizations and also from external sources‚ such
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Secondary data refers to the data which an investigator does not collect himself for his purpose rather he obtains them from some other source‚ agency or office. In other words‚ this data has already been collected by some other source and an investigator makes use of it for his purpose. Secondary data is different from primary data on the basis of the sources of their collection. The difference between the two is relative - data which is primary at one place become secondary at another place.
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Collecting‚ Reviewing‚ and Analyzing Secondary Data WHAT IS SECONDARY DATA REVIEW AND ANALYSIS? Secondary data analysis can be literally defined as second-hand analysis. It is the analysis of data or information that was either gathered by someone else (e.g.‚ researchers‚ institutions‚ other NGOs‚ etc.) or for some other purpose than the one currently being considered‚ or often a combination of the two (Cnossen 1997). If secondary research and data analysis is undertaken with care and diligence
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1 Secondary data analysis: an introduction All data are the consequence of one person asking questions of someone else. (Jacob 1984: 43) This chapter introduces the field of secondary data analysis. It begins by considering what it is that we mean by secondary data analysis‚ before describing the type of data that might lend itself to secondary analysis and the ways in which the approach has developed as a research tool in social and educational research. The second part of the chapter considers
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