------------------------------------------------- Tzu Han Hung (Vivian) CASE 2 1. Estimated profit by random selection Expected spending per catalog mailed = 0.053 * $103 = $5.46 Expected Gross Profit by random select= (5.46-2)*180‚000 = $622‚800 2. a) We applied partition to “All_data” sheet‚ and partition output is shown in “Data_Partition1” b) Logistic regression output can be seen in “LR_Output1”. Target variable is “purchase”. We select every variable except sequence_number(meaningless
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1911(Nivea for Men - Brief‚ 2011). In 1980 Nivea launched NIVEA FOR MEN globally‚ and it was very famous among the male as it was the first product that are alcohol-free. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma‚ 2011). It is shows as the attempt to distinguish ’homogeneous groups of customers who can be targeted in the same manner because they have similar needs and preferences’. (Wedel & Kamakura‚ 2002). Good market segmentations
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Marketing Research Test 2 Chapter 6 – Primary data: information that is developed or gathered y the researcher specifically for the research project at hand – Secondary data: have previously been gathered by someone other than the researcher and/or for some purpose other than the research project at hand – Internal secondary data: data that have been collected within the firm‚ such as sales records‚ purchase requisitions‚ and invoices – External secondary data: data obtained from outside the
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Information Systems Management Research Project ON Data Warehousing and Data Mining Submitted in Partial fulfilment of requirement of award of MBA degree of GGSIPU‚ New Delhi Submitted By: Swati Singhal (12015603911) Saba Afghan (11415603911) 2011-2013
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E1. Customer Insight Exercises Exercise 1: Need Landscape Analysis 1. Twitter is amongst the emerging social media companies and share the competitive landscape with Facebook‚ Foursquare‚ Reddit‚ Tumblr‚ Pinterest‚ Instagram‚ but also compete with tech giants‚ such as Google‚ Apple‚ and Microsoft‚ as online publishers in digital advertising. 2. Need Landscape Analysis Worksheet Areas | Needs are | Customers have | Providers have | | Game Entry | Genuine | Expressed | Addressed
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Department of Economics Course of study: MBA Course Title: Marketing Research Course code: MBA 763 Assignment: Secondary Data Mat Number: 74168 Name: Abiona Timothy Olufemi What is Data Data is a collection of facts‚ such as numbers‚ words‚ measurements‚ observations or even just descriptions of things. 1.Information in raw or unorganized form (such as alphabets‚ numbers‚ or symbols) that refer to‚ or represent‚ conditions‚ ideas‚ or objects. Data is limitless and present everywhere in the universe.
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I would suggest that Nordstrom use several different customer insight methods in order to truly understand the needs and wants of their customers. A very good idea for them would be to tune in on social media listening. The web is constantly growing and social media has become a large accepted part. It can easily be used to gather information from customers quickly and the best part is that it’s completely free. Nordstrom should provide customers with an easy way to leave feedback on their products
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Marketing Research Proposal Fair & Lovely Max Fairness- for Men Research Background The concept of fairness has changed over the period of a decade‚ aspiration for a fair look is now not limited to women only but Unilever has cared about men in the beauty category by introducing fair and lovely max fairness. Fair & Lovely MAX Fairness for Men is uniquely designed for tough male skin. It contains VitaMAX Complex and UV Filters work intensively on male skin and help to give: Max Sun
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Administration Marketing Management BUSA 633 Company Case AirAsia: The Sky’s the Limit Submitted to Dr. Harbi Hasan Saturday‚ 22 December‚ 2012 Contents Contents ...................................................................................................................................................... 2 1 Introduction.......................................................................................................................................... 3 1.1 1.2 Case Overview
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My innocent perception was that she managed everything alone successfully to a superlative degree‚ because of course‚ she was my mother‚ the most extraordinarily capable person ever. After I did some growing up‚ it came to my attention that this was not entirely true. In my own insolence‚ I did not allow myself to observe the full picture. In all actuality‚ my mother barely had enough time to do anything other than work and take care of all seven of us. In addition‚ she was barely scraping by trying
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